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You are a PM at Meta Pay. How are you going to measure success?

Asked at Meta (facebook)
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Answers (2)
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Metric questions are answered under this broad umbrella

Most of these metric should be broken down by various segment - apps (FB, Insta, WA), Causes (Donation, In app payment, peer to peer etc.)

Acquisition

  • Number of users who signed up
  • Number of users who entered their card details but never paid
  • Number of users who used it to complete the payment - Break this down 

Activation/ Engagement

  • Number of active users
  • Number of payments per user 
  • Frequency of payment - in various time frames like a week, month etc

Monitization

  • Revenue per transaction
  • Revenue per user
  • GMV 
  • Average transaction value

 

Retention 

  • Number of users who stopped using the app after a certain time
  • CLTV - Customer Lifetime Value

Some other important metrics could be

  • Fraud transactions
  • Failed transactions

 

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badge Silver PM

Metric questions are answered under this broad umbrella

Most of these metric should be broken down by various segment - apps (FB, Insta, WA), Causes (Donation, In app payment, peer to peer etc.)

Acquisition

  • Number of users who signed up
  • Number of users who entered their card details but never paid
  • Number of users who used it to complete the payment - Break this down 

Activation/ Engagement

  • Number of active users
  • Number of payments per user 
  • Frequency of payment - in various time frames like a week, month etc

Monitization

  • Revenue per transaction
  • Revenue per user
  • GMV 
  • Average transaction value

 

Retention 

  • Number of users who stopped using the app after a certain time
  • CLTV - Customer Lifetime Value

Some other important metrics could be

  • Fraud transactions
  • Failed transactions

 

Access expert answers by becoming a member
0 likes   |  
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs