You are a PM at Spotify Podcast. What would be your success metrics?

Podcast is usually an audio format content that a creator uses to reach out to audience.

Spotify is a audio streaming platform connecting listeners and artists

Clarifying questions

-          Since Spotify has both app and web based access, I will be focussing on the app à ok, go ahead  

-          The metrics would remain mostly same over the globe, however I am choosing India as a geography à Fine

Spotify vision

Enable creator to reach out to billions of audience while enabling audiences to listen to variety of artists

Vision of Spotify podcast

Enable audience reach out for creator and listeners to explore variety of content/topics

Currently, Spotify is in growth phase atleast in India and competing with various other players such as Youtube, Gaana, Wynk, etc

Goal of the product

-          Enabling stickiness among product users

User segment

-          Creators

-          Consumers

-          Spotify

A healthy ratio of both creator and consumer is necessary to keep the platform sustainable. I am targeting consumers as a priority user segment that will bring value for both creators and Spotify

NSM

# of podcast episode per day

Other supporting metrics

-          Quality - % of podcast episode completion per day

-          % of returning users

o   Returning user – consumers coming again to listen next instalment of podcast

-          Avg time spent on podcast

Guard rail metrics

-          # and % of skipped podcast