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Geographic Focus: - Is the improvement focused on a specific region or globally?--> Assuming specifically India
What are the key metrics we want to improve (e.g., booking rates, customer satisfaction, host retention, revenue)?--> Focusing L1 metric- NPS, host retention and Revenue
Assuming no specific competitive threats or opportunities we need to consider
Assuming no technology constraints or platforms we need to work within
Pain Points
For Guests:
1. Booking Experience
- Difficulty finding suitable listings quickly.
- Inconsistent listing quality and accuracy.
2. Trust and Safety
- Concerns about safety and reliability of listings.
- Limited information about neighborhood safety.
3. Customer Support
- Slow response times and inadequate support during issues.
4. Pricing Transparency
- Hidden fees and unclear pricing structures.
For Hosts:
1. Listing Management
- Complexity in managing multiple listings.
- Inadequate tools for pricing and availability optimization.
2. Guest Quality
- Issues with guest behavior and property damage.
- Limited tools for screening guests.
3. Revenue Management
- Difficulty in setting competitive yet profitable prices.
- Lack of insights into market trends and demand.
4. Support and Communication
- Inconsistent support and slow issue resolution.
Suggested Feature Items
For Guests:
| User Impact | Cost to Build | Priority | Description |
[Guest] Verified Listings and Hosts | High | Medium | P2 | Improved verification process for listings and hosts to ensure quality and trust. |
[Guest] Transparent Pricing | High | Low | P1 | Clear breakdown of pricing, including fees and taxes, before booking |
[Guest] Competitive Rates (compare to Hotels) | High | Low | P1 | Comparing the listing rates to existing alternatives available |
[Host] Improved Listing Management Tools | High | Medium | P2 | Enhanced dashboard for managing multiple listings, calendar sync, and automated messages |
[Host] Dynamic Pricing Tools | High | High | P3 | AI-driven pricing suggestions based on demand, seasonality, and local events. |
[Host] Guest Screening Tools | Medium | Medium | P4 | Advanced tools to screen guests based on reviews, verification, and previous behavior |
[Both] 24*7 Customer Support | Medium | Medium | P4 |
|
Summary
By focusing on these prioritized features, we can make significant improvements to the Airbnb platform within six months. This approach ensures that we address key pain points for both guests and hosts, enhancing user satisfaction and trust, while also providing valuable tools and support for hosts to optimize their listings and revenues. The prioritization strategy balances quick wins with longer-term strategic enhancements to deliver a comprehensive improvement to the platform.
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