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How would you improve Airbnb in 6 months?

Asked at Airbnb
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Geographic Focus: - Is the improvement focused on a specific region or globally?--> Assuming specifically India

 

What are the key metrics we want to improve (e.g., booking rates, customer satisfaction, host retention, revenue)?--> Focusing L1 metric- NPS, host retention and Revenue

 

 

Assuming no specific competitive threats or opportunities we need to consider

 

Assuming no technology constraints or platforms we need to work within

 

Pain Points

 

 For Guests:

1. Booking Experience

   - Difficulty finding suitable listings quickly.

   - Inconsistent listing quality and accuracy.

 

2. Trust and Safety

   - Concerns about safety and reliability of listings.

   - Limited information about neighborhood safety.

 

3. Customer Support

   - Slow response times and inadequate support during issues.

 

4. Pricing Transparency

   - Hidden fees and unclear pricing structures.

 

For Hosts:

 

1. Listing Management

   - Complexity in managing multiple listings.

   - Inadequate tools for pricing and availability optimization.

 

2. Guest Quality

   - Issues with guest behavior and property damage.

   - Limited tools for screening guests.

 

3. Revenue Management

   - Difficulty in setting competitive yet profitable prices.

   - Lack of insights into market trends and demand.

 

4. Support and Communication

   - Inconsistent support and slow issue resolution.

 

Suggested Feature Items

 

For Guests:

 

 

User Impact

Cost to Build

Priority

Description

[Guest] Verified Listings and Hosts

High

Medium

P2

Improved verification process for listings and hosts to ensure quality and trust.

[Guest] Transparent Pricing

High

Low

P1

Clear breakdown of pricing, including fees and taxes, before booking

[Guest] Competitive Rates (compare to Hotels)

High

Low

P1

Comparing the listing rates to existing alternatives available

[Host] Improved Listing Management Tools

High

Medium

P2

Enhanced dashboard for managing multiple listings, calendar sync, and automated messages

[Host] Dynamic Pricing Tools

High

High

P3

AI-driven pricing suggestions based on demand, seasonality, and local events.

[Host] Guest Screening Tools

Medium

Medium

P4

Advanced tools to screen guests based on reviews, verification, and previous behavior

[Both] 24*7 Customer Support

Medium

Medium

P4

 

 

Summary

 

By focusing on these prioritized features, we can make significant improvements to the Airbnb platform within six months. This approach ensures that we address key pain points for both guests and hosts, enhancing user satisfaction and trust, while also providing valuable tools and support for hosts to optimize their listings and revenues. The prioritization strategy balances quick wins with longer-term strategic enhancements to deliver a comprehensive improvement to the platform.

 

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