15% off membership for Easter! Learn more. Close
My Prep > Interview Questions > You are the owner of...
Back to Questions

You are the owner of a new battery tech company. What is your go-to-market plan?

Asked at Google
103 views
category Product Launch companygoogle
category Product Launch
Asked at
companygoogle
eye 103 views eye 103 views
book
How to answer Product Launch questions
Interview Guide
Answers (1)
Recent Popular Oldest
crownAccess expert answers by becoming a member

You'll get access to over 3,000 product manager interview questions and answers

Sign up for FREE or Login
photos

Recommended by over 100k members

badge Platinum PM

Product - New battery tech company

What type of battery? EV battery

Why? Provide batteries to EV companies who manufacture battery operated vehicles

Users - 

  • EV bike companies, EV car companies
  • EV bike owners, EV car owners
  • EV charging station operators
  • EV authorized service centres
  • EV private garages
Value proposition - High quality batteries with fast charging at most affordable rates with 5 year free replacement warranty
 
Market research -  What is the market size for EV; Who are the competitors; what price are they offering, any legal constraints to launch a new brand EV battery brand into market; which cities have the highest consumption of EV batteries
User segments - Owners, Charging operators, Garages
Scope - Bangalore as the MVP, followed by other Tier-1 cities, followed by rest of India
Metrics -
  • # units sold daily
  • Basket size per user
  • ARPU
  • % replacements weekly/ monthly/ yearly
  • # repeat buyers
  • Buyer NPS
Build early credibility
  • Publish 3rd party validation results
  • Partner with govt pilot projects
  • Run paid pilot projects with early adopters
  • Publish results
Launch strategy -
  • Pre launch -
    • Hire and train enterprise sales people to reach out to potential buyers
    • Attend auto industry trade shows
    • Run dedicated account based marketing for top OEMs
    • Build partnerships with battery management system software providers and vehicle platform vendors
    • Co market with green certificate bodies
    • Partner with charging infrastructure players
    • Run paid pilot program with early adopters
    • Monitoring dashboard
  • Launch -
    • Booking open for all users
    • Stakeholder communication
    • Targeted email, sms notifications to potential buyers
    • Aggressive reach out to potential buyers
  • Post launch -
    • Offer engineering support for integration
    • Provide LTV calculator
    • Metrics monitoring
    • User feedback
    • Post mortem and continuous improvement
Access expert answers by becoming a member
Sign up for FREE or Login
0 likes   |  
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
See more details
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
See more details