15% off membership for Easter! Learn more. Close

Pick your favorite product, and as the product manager, determine the daily dashboard you will need to run the product business.

Asked at Google
654 views
Answers (2)
crownAccess expert answers by becoming a member

You'll get access to over 3,000 product manager interview questions and answers

badge Gold PM

CQ -

Any digital product? - Yes

Purpose is to build a daily dashboard? - Yes

Who will be the audience of this dashboard? - CEO, CPO - OK

Any restriction on number of views? - no - Only relevant metrics should be there as the consumers are the CXOs… - OK

 

So the product I want to talk about here is - Uber.

Uber is a ride hailing app that provides platform to Drivers and Riders to meet demand with supply.

I provides multiple type of rides -

economy, business, 2 wheeler, auto, shared rides and others.

Uber also is in business of food tech (via Uber eats) and Packet delivery (on Uber app itself) - Is it ok to focus only on ride business as of now for this discussion> - Yes

OK… Now I will note down the metrics that I think will matter to CEO, and accordingly I will make a dashboard (with multiple views)

 

I will divide my metrics into various components -

Trips

Number of rides

Number of cancellations

Busiest route

Least busy route (Idle spots)

Busiest hour (Peak time) of the day

Average ride duration per ride

Drivers

Number of active drivers

Average active duration per driver

Average time from ride accept to pickup location

Earnings per hour

Busy drivers/idle drivers

Operations

Number of accidents reported

Number of frauds reported

Safety issues reported

Customer service

Number of complaints

Main reason for complaint

Business

Revenue

Driver utilization

Rides completion rate

ride requests per hour

Engagement Metrics

DAU

WAU

DAU/WAU

New users

Users events -

Number of installs

Number of cancellations

Number of bookings

 

I think these are the main metrics that I would like to see in dashboard. Each metrics should be there for different durations (to see trend) and for that real instant.

 

This dashboard will contain multiple visuals for each area of metric shown above. Any deviation will be highlighted.

Access expert answers by becoming a member
1 like   |  
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
badge Gold PM

 

I will pick up as What's app, my favourite product

Clarification Question

Who is the primary audience for this dashboard (executive team, product team, marketing team, etc.)?--> Assuming Product Leadership, CXOs

What are the key business objectives for WhatsApp currently (e.g., growth, user engagement, monetization)?--> Assuming all aspects as What's app want to retain existing users, increase new user base, activate new users

Are there any specific areas of the product or user journey that are a priority right now (e.g., onboarding, user retention, feature adoption)?--> Assuming User retention and engagement

Are there any existing benchmarks or KPIs that we should compare against?--> Assuming awareness and activation metrics are already exists

 

Daily Dashboard Metrics for WhatsApp

 

 

Acquisition

Activation

Engagement

Retention

Monetization

Cost Per Acquisition

Number of downloads in iOS or Android

Feature Engagement (#Status updates, #Voice/Video calls)

Customer Adoption Funnel (Active, Inactive)- Daily/Weekly/Monthly

Cost per Mille (CPM)

 

Impression: Number of times WhatsApp seen across various platforms

Number of Sign up

Active User (#post daily or frequency and #invites sent)

Retention Rate (Daily/Weekly/Monthly)

Conversation Rate

Brand Searches in SEO, ASO

Freemium to signup process

DAU/MAUs (Profile completeness)

Churn Rate (User stopped after certain period)

ARPU

# lazy registrations

 Onboarding Completion Rate

Session length (Time to session)

Cohort Retention

ARPPU

 # New users

 

Bounce Rate (Inactive)

 

ARPDAU

 #download rate

 

 

 

LTV

 

Access expert answers by becoming a member
0 likes   |  
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs