Pick your favorite product, and as the product manager, determine the daily dashboard you will need to run the product business.
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CQ -
Any digital product? - Yes
Purpose is to build a daily dashboard? - Yes
Who will be the audience of this dashboard? - CEO, CPO - OK
Any restriction on number of views? - no - Only relevant metrics should be there as the consumers are the CXOs… - OK
So the product I want to talk about here is - Uber.
Uber is a ride hailing app that provides platform to Drivers and Riders to meet demand with supply.
I provides multiple type of rides -
economy, business, 2 wheeler, auto, shared rides and others.
Uber also is in business of food tech (via Uber eats) and Packet delivery (on Uber app itself) - Is it ok to focus only on ride business as of now for this discussion> - Yes
OK… Now I will note down the metrics that I think will matter to CEO, and accordingly I will make a dashboard (with multiple views)
I will divide my metrics into various components -
Trips
Number of rides
Number of cancellations
Busiest route
Least busy route (Idle spots)
Busiest hour (Peak time) of the day
Average ride duration per ride
Drivers
Number of active drivers
Average active duration per driver
Average time from ride accept to pickup location
Earnings per hour
Busy drivers/idle drivers
Operations
Number of accidents reported
Number of frauds reported
Safety issues reported
Customer service
Number of complaints
Main reason for complaint
Business
Revenue
Driver utilization
Rides completion rate
ride requests per hour
Engagement Metrics
DAU
WAU
DAU/WAU
New users
Users events -
Number of installs
Number of cancellations
Number of bookings
I think these are the main metrics that I would like to see in dashboard. Each metrics should be there for different durations (to see trend) and for that real instant.
This dashboard will contain multiple visuals for each area of metric shown above. Any deviation will be highlighted.
I will pick up as What's app, my favourite product
Clarification Question
Who is the primary audience for this dashboard (executive team, product team, marketing team, etc.)?--> Assuming Product Leadership, CXOs
What are the key business objectives for WhatsApp currently (e.g., growth, user engagement, monetization)?--> Assuming all aspects as What's app want to retain existing users, increase new user base, activate new users
Are there any specific areas of the product or user journey that are a priority right now (e.g., onboarding, user retention, feature adoption)?--> Assuming User retention and engagement
Are there any existing benchmarks or KPIs that we should compare against?--> Assuming awareness and activation metrics are already exists
Daily Dashboard Metrics for WhatsApp
Acquisition | Activation | Engagement | Retention | Monetization |
Cost Per Acquisition | Number of downloads in iOS or Android | Feature Engagement (#Status updates, #Voice/Video calls) | Customer Adoption Funnel (Active, Inactive)- Daily/Weekly/Monthly | Cost per Mille (CPM)
|
Impression: Number of times WhatsApp seen across various platforms | Number of Sign up | Active User (#post daily or frequency and #invites sent) | Retention Rate (Daily/Weekly/Monthly) | Conversation Rate |
Brand Searches in SEO, ASO | Freemium to signup process | DAU/MAUs (Profile completeness) | Churn Rate (User stopped after certain period) | ARPU |
# lazy registrations | Onboarding Completion Rate | Session length (Time to session) | Cohort Retention | ARPPU |
# New users |
| Bounce Rate (Inactive) |
| ARPDAU |
#download rate |
|
|
| LTV |
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