How would you design a parking garage operated by Google?

Garage is a place where people keep their vehicles

Clarifying questions

-          Is it owned by individual or something of a shared garage à Let’s say this garage is maintained for commercial purpose where people can park their vehicle on payment

-          Any resource or time constraints à No

-          I assume to be the PM at Google à Yes

-          Any motivation or strategy to build this product à let’s say we want to explore this for innovation

Google’s vision

Provide access to the world information in one single click

Product vision

Enabling parking garage to provide more consumer friendly services

Product goal

Improve the occupancy rate of the parking garage

User segment

1.      End customers

a.      Frequent driver

b.      Occasional driver

2.      Garage owners or administrators

Criteria – TAM | freq. of use | Goal

Evaluating criteria in mind, frequent drivers as a user segment makes sense

User journey

-          Need à No parking space at home, need to park somewhere

-          Discovery à Nearest garage or street

-          Availability à at the garage in an open slot

-          Retrieve à Take out car with ease (time and effort)

-          Safety and cost effective

Pain points

-          Discovery

o   Where to park

-          Availability

o   Slot is available for parking

o   Block slot

-          Safety

o   Theft and damage

Criteria – Intensity | goal alignment

For discovery there are google alternative to search garages. For safety, garages usually equipped with CCTV cameras. A void is in term of availability

Solutions

-          Google Trip planner [Impact – High | Effort – Medium}

o   Google map to put the start and destination

o   Confirms the nearest garages and best available options to commute

o   Probability of getting parking

-          Integrate with Google pay [ Impact – Medium | Effort – High]

o   An app to interact with. Share the start and destination

o   Block the slot with some advance payment for a specific time

NSM

-          # of destination selection in Google maps

Other metrics

-          # and % of multiple searches

o   Multiple searches means changing start/destination

Guard rail metrics

-          # and % of no search recommendation