Design an application that helps students with their mental well-being.

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Design an application that helps students with their mental well-being.

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beingtj · Answer 1 · 2024-02-04T08:28:34+0000

Before moving forward, i want to establish few points:

Is this a new business vertical for the company or do we have existing similar products?
Why do we want to build this product? What metric will we be chasing with this product?
Where will this application be available?
Is it a mobile only or available on web & mobile both?

I have assumed that this mobile application has to be build for students living in India for a new health-tech startup with Acquisition (successful sign-ups) as their north-star metric. As i have basic understanding of the background, i will first establish the user base for the product, then their pain points followed by alternate solutions and final recommendation.

So, i believe that the following TG will qualify as the users for this product:

Users	Characteristics
Students	I will sub-segment the students category based of their age group.
Students ages 8 - 12	Students under this age group are fully dependent on their parents and take very little decisions on their own.
Students ages 13 - 18	Students between this age group goes through alot of academic peer pressure and hormonal changes, oftening finding themselves in vulnerable situations.
Students ages 18+	Students between this age group goes through alot of academic & professional pressures.
Parents	Parents are worried about the emotional well being and growth of their child.
Doctors/ Psychologists	Psychologists & Doctors want to help patients suffering from mental issues.

For this proboem statement, I would focus on students aged between 13-18 because a lot of perspectives are strongly set/ defined when an individual is in this age group.

Now i will focus on the pain points of our users students aged between 13-18:

I am not sure who are my true friends
I find it challenging to take decisions for my career.
I am lonely when it comes to sharing emotional turmoil like bullying or relationships

Of the three pain-points, i would want to solve for the third pain-point which is “I am lonely when it comes to sharing emotional turmoil like bullying or relationships”, as students go through roller-coaster of emotions that not only affect their academic growth but also impact their emotional growth in personal lives.

So to solve for this pain-point, i would recommend following solutions:

Solution	What is it?
Play, Learn & Grow	With this solution, students will be able to play psychometric games that will enagege them in scenarios based situations. At the end of this game they will get a short learning sessiosns on how to deal with similar situations in life. Further with this feature, students can also track their progress.
One to One Counselling	With this solution, students will be able to get in touch with the counsellors/ doctors to get professional advice.
Meet-ups	Creating group of students and a psychologist, where all the students can share their experiences and learnings with each other. Helping students form meaningful friendships.

If i have to prioritise one of the solutions from the recommendation, i will consider following variables along with north star metric (acquisition metric) at the core.

Solution	Development Efforts	Impact
Play, Learn & Grow	High	Medium
One to One Counselling	Low - Medium	High
Meet-ups	Medium	Low - Medium

So, i would recommend “one to one counselling” based on the variables, metics and criticality of the issue fot the defined target group.

Nishant Kumar · Answer 2 · 2024-02-15T16:39:40+0000

CQ:

What's my role - PM in a tech company
Constraints & timelines - NA; 3 months
Define mental well-being - students suffer from stress wrt competition, exams, loneliness and we want to build an app to work upon this
Goal - improve productivity
Geography - India

User:

Students
1. Teenage and above -> prioritising for this bucket as the frequency of occurrence would be highest
2. Below teenage
Parents
School/educational institutions
Doctors

Use Case/Pain Point: (Priority basis impact & urgency of need)

Pre-mental health issue
1. Not aware of what to do/not do to keep a check on my mental health -> P0
During mental health issue
1. Not aware of health professional who can help me in such situations
2. Talking about mental health is a taboo, so I do not have anyone to look upto relieving my stress -> P0
3. Not aware how serious is the issue
Post mental health issue
1. Relapsing into the same state is quite a possibility -> P1

Since we are designing an app from scratch so it makes sense to solve for multiple pain points; so picking up the P0 items for now

Recommendations:

Not aware of what to do/not do to keep a check on my mental health
1. In general videos about do’s & don’ts -> L-M impact
2. Take inputs from users about their daily routine and assess the level of stress basis which give them custom suggestions which could be video based, change in routine etc. -> H impact, H effort
3. Inputs about the lifestyles of celebrities who may act as influencers -> L-M impact
Talking about mental health is a taboo, so I do not have anyone to look upto to relieving my stress
1. Feature to build a community where people can anonymously meet and discuss their well being -> M-H impact, H effort
2. Suggestions about meeting a health professional basis severity of the issue -> M impact, M-H effort
3. Build a helpline with whom the students may chat/discuss issues 1-1 -> L impact in terms of scale, L-M effort

So prioritising below recommendations:

Take inputs from users about their daily routine and assess the level of stress basis which give them custom suggestions which could be video based, change in routine etc
Feature to build a community where people can anonymously meet and discuss their well being

Metrics:

Acquisition:
1. # of app downloads
2. Sign up trend
Activation:
1. #users who provided input about their routine
Engagement:
1. No of videos watched/week
2. No of users/community
3. No of communities and its trend