I am setting up a restaurant. How should I decide whether to list my restaurant on Zomato or Swiggy?
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CQ:
Restaurant being built from scratch - Yes
What’s our speciality - Fast food
Are we dine in/take-away or both - assume mix of both
Which region of India we cater to - Assume NCR
Approach:
Zomato | Swiggy | ||
Onboarding as a merchant | Required document available to get registered as a merchant | ||
Time to complete the onboarding | |||
Monetary cost of onboarding if any | |||
After registration but pre-order placement | Number of scrolls does it take for restaurant to be visible against a search | ||
Post Order | Commission rate per order | ||
Time it takes to credit money to merchant after commission deduction | |||
Market Feedback | Check peer feedback | ||
Active User Base | Check user base from public databases | ||
App availability | Check data from public sources | ||
Market competition | Check if the food category in which the merchant is supposed to operate is already too crowded |
Approach would be to rate the above and then arrive at an overall score to take the call on whether to go with Swiggy or Zomato
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Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
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