You are the Product Manager for the Meta food delivery app. What two goals would you discuss with higher executives regarding success?

Clarifying question

-          Considering the geography as India à Yes

-          In India we do not have Meta food delivery app, so can I assume that we have recently launched this and need to know the success à Yes, go with it

-          When you say higher executives, my assumption is top leadership who wants to know the efficacy of the food delivery app à Yes, that’s right

Meta vision

To bring communities together

Goal of the product – starting phase

-          To onboard user and increase engagement

User Segments

1.      Consumers – ordering food

2.      Food partners (Restro, caffe, etc)

3.      Secondary – delivery team

Food delivery is a market place wherein both consumers and food partners come together and creates a sustainable eco system. A healthy number of customers prompts the food partners and vice versa

I would think considering the revenue streams that we have for food partners such as swiggy, Zomato, food panda – Meta could be similar other choice and they do not have much resistance to join any platform

So, I would like to focus on the consumers as a segment

North star metrics

1.      Weekly active users

a.      # users ordering per week

b.      # orders

Key metrics

1. % increase in active users

2. Total active users

3. % market share and growth

Above 3 is clubbed under user growth

4. Avg time from app open to cart

5. Cart abandoned rate

6. CTA fulfillment rate à clicking on offers tab, click on cuisine, etc

7. Notification open rate (%)

Above 4 points are clubbed under user experience and app navigation