Design a kiosk for people in rural areas to find manual jobs easily.

Since, we are talking about kiosk to assist people find jobs, there are 2 sides – demand and supply. So we need to talk about agencies that create mass jobs and the individuals in need of jobs

Pain -points

- Opportunity discovery

- Position filled / vacant

- Opportunity estimation – future

Out of the various pain-points, I assume that the opportunity discovery would be most substantial as it will allow people to have a control of current status

Solutions

- Vernacular digital kiosk [ Impact – M | Effort – H ]

o Gen-AI and OCR – scrub through employment news and other sources

o Track govt. websites based on GPS location

o Generate job listings based on the data

- Manned kiosk [ Impact – H | Effort – H]

o Tie up with govt and other organizations

o Job opportunity display

o Registration – job opportunity

- Aadhar based kiosk [ Impact – L | Effort – H]

o Based on Aadhar details track when was work offered in govt of other organisations

o Send sms communication when job opportunity comes

Manned kiosks seems to better choice as the job details are updated and registration of the workers can also be done to ensure the success of the prouduct

North star metrics (NSM)

- # jobs completed by the users

Other key metrics

- Avg jobs per candidate

- # jobs shared

- % actual jobs fulfilled

- Unique users benefited

Guard rail metrics

- # and % of outdated jobs

Krishna · Answer 2 · 2024-07-27T17:04:17+0000

Assuming i am PM for Microsoft, are kiosks made by Microsoft or outsourced?
Should i focus on hardware or software or mix?
Is the kiosk all touch panel or has physical buttons?

user groups:
1. people who need jobs and know how to use kiosk

2. people who need jobs but odnt knw how to use kiosk
3. peopel who have job but want to check for any better opportunities

4. recruiters who upload job

for this interview, I would go with persona of people who need jobs

Needs:
1. I want to be able to look for jobs updated daily
2. I want to be able to check out and apply forjobs via my account
3. I want to be able to check latest job news

4. I want to be able to withdraw my application if i fidn better opportunity

Solutions:

1. I want to be able to create, edit and update my profile.
2. I want to browse all available jobs with filters on location, category of manual jobs etc
3. I want to be able to click on a job and apply for it
4. I want to cancel my job application if not needed
5. I want to cancel applied job if I dont wwant to take it
6. Options like voice assist for those who have disability
7. Options like application guide that helps user understand how to operate the kiosk -- for those who are not ware of how to use the kiosk

Evaluate
Based on impact, I would prirotitise MVP features(#1, #2, #3) to get the kiosk up and running and add acccesibility features and others in a incremental fashion

trade-offs,
bare minimum vs aesthetics --> prefer to go with easy to use bare minimum UI initially and will add comsmetics later on

Nishant Kumar · Answer 3 · 2024-03-15T17:31:05+0000

CQ:

Define Kiosk - physical device with monitors in place to assist people in finding relevant opportunities
What's my role - PM in a tech company
What does the company do - assume its a leading tech company
Geography - consider India for now
Timelines & Constraints - 3 months, NA

User Persona for this Kiosk use case:

Profession
1. Blue collar workers -> high frequency in Indian context and thus possibility of impact
2. Job providers (Agents)
3. NGOs
4. Government agencies

Use Case/Pain Point:

Before reaching the kiosk
After reaching the kiosk:
1. How do I search for the available jobs as per my skill -> P0 as per unmet needs
2. How do I decide which is the best job available -> P1
After interacting with the Kiosk
1. How do I get to know of in case of any new opportunity that comes up -> P2
2. How do I get a rating of my job done
3. How do I train myself in case of any gap found in the completed job

Recommendation:

How do I search for the available jobs as per my skill
1. Voice based support to search jobs, inputs being qualification, experience -> P0 for H impact and H effort
2. Touchscreen based inputoutput workflow
3. IVR call based support to search
How do I decide which is the best job available
1. Share identifiers with each job such as location, compensation, tenure which can further be used in the input data to get desired results via whatever channel of search -> P0 for H impact and H effort
2. Show a sample of work on the kiosk to make people aware of the expectations and conditions

Summary of design:

Voice based support to search jobs, inputs being qualification, experience
Share identifiers with each job such as location, compensation, tenure which can further be used in the input data to get desired results via voice based search

Metrics:

Acquisition: Unique user base
Engagement:
1. No of searches per session
2. No of sessions per week
Retention:
1. Churn rate
2. Reactivation rate of churned user at 7 day/30 day intervals