Design an app for a walking tour of a city that provides users with an interactive and informative experience.

Clarifying questions

-          I am the PM at Google, right à Yes

-          Are we talking about designing an app for a specific city à Yes

-          I am assuming that the city to be New Delhi à Ok, go ahead. But does it make a difference

-          I suppose that there might be minor alternations in terms of geography and sentiment but major pieces will remain intact

-          Interactive and information experience, in my understanding is you can navigate to drill more about a place and it will give you more information à Yes

-          Why we are building this product à provide a great experience to travelers exploring New Delhi

Vision of Google

-          Make information accessible to people across the world

Product vision

-          Make travel a unique experience by sharing information about a place

User Segments

1.       Domestic travelers

a.       Leisure travel

b.       Curiosity satiate

2.       International travelers

a.       New city

b.       First time visit

3.       Professional research

a.       Humanities study

b.       Phd etc

Considering, India as such a diverse country, I would like to prioritize the domestic traveler user segment and in future this could be scaled to international travelers.

User Journey

Amar – 20 year old person living in Delhi since birth

1.       Amar goes to Humayun tomb (Unesco heritage site) à put a review on G maps à explore other reviews also à got to know other interesting things to do in Delhi à explores them using google and other reviews

Amrita – 35 year old, living in Bengaluru

1.       Amrita plans to visit Delhi à explore places à makes a list à travel those places à books certain experiences à experience them

Pain-points

1.       Discovery

a.       Where is it | what is it | experience

2.       Personalization

a.       Reactive à you search or explore

3.       Planning

a.       When to do | how to go | costing – budget

In the era of connected world, we are travelling or experiencing a city with our research and effort. This is the area of pain point we can alleviate

Solutions

1.       Input based planner [ Impact – M | Effort – L]

a.       You input your interest

b.       Show you different images to capture interest such as 2 historic places, shopping streets etc

c.       Create an itinerary with all the places and some small itineraries based on your time limit

d.       Mix and match those prebuilt itineraries plus add your own places

e.       Google and maps will pull up the information for those places, while you travel

2.       Connected experience [ Impact – H | Effort – M]

a.       Google maps, Gmail, social media channels, Youtube

b.       Capture interests and shares the suggestions

c.       Interactive in terms of showing videos, map reviews based on the location of that area

d.       For eg: if you are in market, Google map will identify the market and gives you a short summary of the market and would ask if you would like to do shopping or eating out etc à give recommendation of videos, reviews related to your input

3.       Crowd source suggestions [ Impact – M | Effort – H]

a.       Public listed lists as we have in google maps

b.       We will extend google maps

c.       As we are travelling it will gives us the summary and highlight reviews

d.       Based on prompts à audio or text à redirect to different places

I would like to create an app based on connected experience utilizing information from various installed apps

Key metrics

1.       # apps installed

2.       Active users per month

3.       Engagement time per month – exploring videos, content

4.       # suggestions accepted per month