Imagine you are a PM of Uber's search map. How would you calculate its success?

I'm going to use this framework to answer the question:

1. Feature Overview.
2. Problem the Feature is Solving.
3. Feature Goal.
4. User Cohorts.
5. Metrics Brainstorm.
6. Specifying North Star Metrics.
7. Specifying Secondary Metrics.

Feature Overview:

• Uber's search map allows users to find and indicate their pickup and drop-off locations on a map.
• Locations can be found by typing in an address into the search bar, and then confirming the location on the map, or by tapping the location directly on the map.

• Helps riders input their pickup and dropoof locations into the app, so that they can request the ride and the locations can be shown to the driver for navigation purposes.

• Helps riders book a ride, and ultimately helps drivers to complete the ride.

• Riders - who use the search map when requesting a ride.
• Drivers - who use the locations inputed into the search map to complete the ride.

• Activation:
  • Rider:
    • % of new riders who use the search map feature within 7 days or 30 days of account creation.
    • % of new riders who complete a ride within 7 days or 30 days of account creation.
    • Full ride booking funnel (starting a ride request -> using the search map to specific the locations -> payment info -> confirming the ride -> completing the trip -> leaving a review of the driver).
    • % of map searches conducted using the address text input vs % of searches conducted by clicking on the map directly.
    • Number of booked rides by day, week, month.
  • Driver:
    • % of new drivers completing a ride within 7 days or 30 days of account creation.
    • Full funnel for drivers completing a ride (accepting the ride -> navigation -> completing the ride).
  • Both:
    • Number of completed rides by day, week, month.
• Retention:
  • Rider:
    • % of riders completing a booked ride, and then returning to completed another ride within a given usage interval.
  • Driver:
    • % of drivers completing a booked ride, and then returning to completed another ride within a given usage interval.

1. Number of completed rides by day, week, month.
2. Full ride booking funnel (starting a ride request -> using the search map to specific the locations -> payment info -> confirming the ride -> completing the trip -> leaving a review of the driver).

1. Number of booked rides by day, week, month.
2. % of new riders who use the search map feature within 7 days or 30 days of account creation.