You are the PM for Apple TV streaming service. What would your roadmap for the next three years look like?
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Rohit Gupta
PM
PM
As the product manager for Apple TV streaming service, my roadmap for the next three years would focus on the following key areas:
Content:
- Continue to invest in high-quality original content, including a mix of scripted and unscripted programming.
- Expand the range of genres and topics covered by Apple TV+ content, to appeal to a wider audience.
- Acquire exclusive streaming rights to popular third-party content, such as movies and TV shows.
Platform:
- Make the Apple TV app available on more devices and platforms, including smart TVs, game consoles, and streaming devices.
- Improve the user experience of the Apple TV app, making it easier to find and watch the content you want.
- Add new features to the Apple TV app, such as live TV streaming and personalized recommendations.
Ecosystem:
- Integrate the Apple TV app more closely with other Apple products and services, such as the Apple TV 4K, iPhone, iPad, and Mac.
- Offer exclusive benefits to Apple TV+ subscribers, such as early access to new content and discounts on Apple products and services.
Specific initiatives for the next three years:
- Year 1:
- Double the number of original Apple TV+ series and movies released each year.
- Launch the Apple TV app on new platforms, such as smart TVs from LG and Samsung.
- Introduce a new live TV streaming feature on the Apple TV app.
- Year 2:
- Expand the Apple TV+ library to include more exclusive third-party content.
- Launch the Apple TV app on new platforms, such as game consoles and streaming devices.
- Introduce a new personalized recommendation feature on the Apple TV app.
- Year 3:
- Launch a new Apple TV 4K device with a more powerful processor and support for new features, such as HDR10+ and Dolby Vision.
- Offer exclusive discounts on Apple products and services to Apple TV+ subscribers.
- Launch the Apple TV app in new countries and regions.
By focusing on these key areas, I believe that we can make Apple TV the best streaming service in the world.
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