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How do you determine what customers want and need?

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In the realm of product management, it is absolutely crucial to have a firm grasp of the pain points of customers. 

One of the most effective ways to cultivate this understanding is by adopting a customer-centric mindset. What this entails is taking into account the various issues that customers may encounter with a particular feature or even in their day-to-day lives. By doing so, it becomes possible to pinpoint the areas of concern that are most pressing for users, which can in turn lead to a deeper understanding of their wants and needs. Armed with this more comprehensive understanding, it becomes possible to develop targeted solutions that are tailored to the specific needs of the customer base. 

This level of customization can ultimately lead to greater satisfaction and loyalty among users, which in turn can contribute to the success of the product and the business as a whole. 

Overall, adopting a customer-centric mindset is a key component of any successful product management strategy.

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Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs