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How can we improve the Real World Data feature in healthcare. Focus on patient engagement.

Asked at Oscar Health
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Clarifying Questions

 

1. Can you tell me more about what kind of health data are we talking about here? Patient data on insurance, health activity, diseases, etc 

2. What is the goal - 

3. Is this part of an exciting product? data that comes from sources outside of traditional clinical trials or controlled research settings. RWD can include data about patient health status, health care delivery, patient surveys, electronic health records (EHRs), and claims and billing activity.

Patient Engagement  - Patient engagement refers to actively involving patients in their healthcare decisions and treatment plans, which is crucial for obtaining high-quality real-world data

 

User Groups.

Patients 

I think we can divide the patients by age -

Kids - 1 day - 12 

Teenage - 12-18 

Adust - 18- 32

Adults 2 - 32 -50 

Elderly - 50-80

 

Furthermore, each of these groups can be divided by issues they have but let's pick one user group- 

"Adults 2 - Age 32-50"

 

Pain Points

  1. Keeping track of the appointments
  2. Keeping track of the health issue 
  3. Booking for checkups -
  4. Medicine Intake 
  5. Paying Medical Expenses
  6. Uploading and Maintaining reports
Prioritizing main points 
 
Paint Points Impact CostValue to the company
TrackHighMedium High
Heath issuesMediumMediumlow 
Booking HighMedium Medium
PaymentsMediumMediummedium
Reports HighMediumMedium
Medicine IntakelowHighlow

 

From the above, I'll build for 
  1. Keeping track of the appointments
  2. Uploading and Maintaining reports. 
  3. Booking for checkups 
 
Proposed Solutions
 
Appointment Tracking Dashboard: Building a user-friendly dashboard for patients to book and track appointments, leveraging AI for reminders and scheduling, addresses the pain point of appointment management effectively.
 
Report Upload and Access: Allowing patients to upload, access, and compare health reports seamlessly improves patient engagement and empowers individuals to actively manage their health data. 
 
AI-Driven Reminders for Checkups: Utilizing AI to send reminders and assist in booking follow-up appointments and yearly checkups enhances patient adherence to healthcare recommendations.
 
Metric - 
 
  • Weekly active use and Montly active 
  • No of appoint booked: Total count of appointments scheduled by patients using the platform.
  • Appointment Attendance Rate: Percentage of scheduled appointments that patients attend.
  • Report feature usage - Fequency of patient interactions with health reports, data visualization tools. 
  • NPS- Measure of patient satisfaction and likelihood to recommend the healthcare platform to others.
  • Surveys - Structured assessments of patient engagement, usability, and satisfaction with platform features.
 
Bleveraging technology and prioritizing patient needs, healthcare organizations can enhance user experience, promote better health outcomes, and drive continuous improvement in patient engagement initiatives by impleing the above solution 
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Clarifying Questions

  • Are we looking for patient as a user or do we have other users as well? Patient
  • Does RWD feature already exists or do we need to create a new Feature? New Feature
  • Does this New Feature should be StandAlone Product for the patient or should be the part of the existing Product? Existing Product
User Persona
Age: 25 - 40 Years
Gender: Female
Profession: Business Women
 
Customer Needs
  • Getting Treatment and preventive measures by entering symptoms and illness. 
  • Tracking her health by comparing with her peers.
  • Engaging herself with the related community where she can understand her health in a better way by listening to the peers.
Priortized Needs
Customer NeedsImpactComplexity

Getting Treatment and preventive measures by entering symptoms and illness. 

HighMedium

Tracking her health by comparing with her peers.

HighHigh

Engaging herself with the related community where she can understand her health in a better way by listening to the peers.

HighHigh
I would pick "Getting Treatment and preventive measures by entering symptoms and illness" as it is of High Impact and Medium Complexity as compared to other needs. Community Forum as it is needed to engage more patients through the discussions happening daily.
 
Solutions
ProblemSolution
Getting Treatment and preventive measures by entering symptoms and illness. ChatBot which can ask the patients with some questions like Symptoms , illness and provide the preventive measures and treatment related information with patients data Product is having with the last visited patients.
Engaging herself with the related community where she can understand her health in a better way by listening to the peers.Community Forum which she can join and discuss  about her health problems with her peers on the daily basis.
Priortized Solution
SolutionImpact ComplexityDependency
ChatBot which can ask the patients with some questions like Symptoms , illness and provide the preventive measures and treatment related information with patients data Product is having with the last visited patients.HighMediumResearch on the Chatbots API works on Recommendation system using neural network based algorithm which could fit the business need.
Community ForumHighHighCreating Forums according to the Symptoms and Illness
Metrics
Growth in % of Patients time spend with the product on monthly basis.
Growth in % of New Patients Sign Up on monthly basis.
 
Summarize
GoalsProduct which could provide the patient with the information related to his health.
NeedsPlace where he can go and look for the solution related to his health
SolutionChatBot which can ask the patients with some questions like Symptoms , illness and provide the preventive measures and treatment related information with patients data Product is having with the last visited patients, Community Forum
Next StepsHealth Tracking Dashboard
 
 
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