Imagine a world where everyone has a smartwatch. If you run an amusement park (e.g., Six Flags), what would you do to provide a better user experience?

My approach would be an extension of BUS framework (Business Objectives, Users/User Segment and Solutions)

Clarify  that you are expected to provide a better user experience of the amusement park with the help of Smart Watch?

State the Vision and Mission of the Amusement park to map the hypothesis to the goal.

Business situation and objectives : It is very important to learn if business wants focus on acquisition or engagement/adoption to drive monetisation.

Users and User Segments

Amusement park being a retail space, I would like to keep this open to all humans and segments being - individuals and/or family members who, as the problem statement says have a smart watch.

Painpoints

There are multiple pinpoints with the plot in discussion. Listings the key ones.

Context : Amusement park are massive space spread across acres of land, recreational space with loads of infrastructure required- rides, food and drink.

One of pain-points, when I put myself in user’s position, is getting lost in the sea of amusements, challenge to plan and get the most of the amusement park. Choose and decide which one to play or ride -on depending on my demographic (age) and psychographic (personality - adventurous or play -safe) attributes.

Another pain-point is the lack of guidance as to how to traverse from one recreational activity to another or find food/drink courts or even toilets.

Alternatives

Do any alternatives exist that is being used as of the given situation? 

1.There is still the existence of paper based maps that helps to people to locate the activities as they wish to participate.

2.Also there are signage boards to help navigate from one stop to another.

3.Smart phones also could be leveraged to help people navigate using visual designs or voice based assistance. Assuming this may not be the safe approach because users may want to be hands-free, enjoy water rides or land rides stress-free.

(This is a sense check to evaluate if the optimisation in hand is worth solving if an alternative exists)

User Segment and Pain-points to prioritise

Considering the painpoints listed above, I would like to firstly target user segment - individuals and prioritise the navigation painpoint , test and see if this worth building and scaling to mass (cost and effort). 

Hypothesis

 The rationale behind why and the value it delivers to users is:

Why : Based on the stats, the number of users optimising the experience of the amusement park is not 100% . Therefore leveraging smartwatch to possibly solve the prioritised pain-point does meet the goal.

Value : Stress-free, planned recreational activities, optimised for 100% entertainment.

Possible Solution Ideas

SmartWatch has multiple features and the key ones I would like to leverage are:

1. Smart Compass
2. Access voice commands

 Using the above features and in tandem with Amusement park (mobile app - exists as an assumption), leverage the features to help navigate the users from one stop to another stop.

Considering real estate of smart watch, accessing the voice command is easier than visually using the Smart compass or map.

Primary User Metric : # of users accessing this capability and solving the painpoint of navigation.

Guardrail metric : # of users accessing this capability but being misled with the navigation.

Ultimately, does the above user metrics meeting the business objectives of acquisition or engagement driving the monetisation needs to be measured.

(Please note the above approach is based on my perception and highly recommend to take the interviewer through this journey by asking to pause and check or expect further prompts from them)