Design a product for people to learn how to play musical instruments.

Response: In my opinion, DIY (do-it-yourself) takes a lot of time and doesn't offer personalized learning initially. Over time, people might lose interest, and retention can be a problem. On the other hand, with assisted learning, someone will guide you from start to finish and keep you engaged. So, I'll create an assisted learning product.

2: Question: What’s the TG that we are looking at?

Interviewer: You've chosen the assisted option, so what are your initial thoughts?

Response: We are targeting kids/adults especially in metro cities, and we consider parents or guardians to be important decision-makers along in case of kids.

Interviewer: Okay

3:

Question: Is this a project by a big tech company or a startup?

Interviewer: Do you think a major tech company would be interested in this?

Response: In my opinion, big tech companies have different goals, and their business model tends to be more self-service. So, I don't think they'll be interested.

Interviewer: Your call then

Response: Would go with startup & consider limited but sufficient resources

4: Question: Which platform do you have in mind? Web or App? Online vs offline?

Interviewer: What platform do you think is best?

Response: Since we're starting with a minimal viable product (MVP) and an assisted learning approach, we'll use a web platform instead of a mobile app. It's easier to create an MVP on the web in terms of effort and execution, and it's better for our go-to-market strategy.

When it comes to choosing between online and in-person teaching, I would go with in-person teaching. That's the best way to have conversations, build relationships, and successfully provide our product.

5: Question: We're making a product where assisted (tutors) help students. We pick tutors who are already good at teaching by placing checks. We don't teach them how to be good; we find the ones who are already experts. Is this fine with you?

Interviewer: Okay, go on

#3:Objective

We're categorizing users based on AAAERRR (Awareness, Acquisition, Activation, etc.). In this case, we're talking about our MVP, and the product's success is primarily determined by how many people become aware of it, how many decide to start using it, how they get activated or engaged with it, and whether they keep using it over time.

So, I believe that getting new users, getting them involved, and making sure they stick around (acquisition, activation, and retention) are the most important. Because our platform is just starting, and keeping users is crucial for making money in the future.

Out of these, especially in the early stages, I think keeping users (retention) is the key measure of success.

#4:User groups:

Kids/Children/parents/adults

Kids/adults who are just starting or are very new to music and are not sure which instrument to begin with.
Kids/adults who want to learn the desired musical instrument & learning it for passion
Kids/adults who want to learn the desired musical instrument & learning it for hobby/extra curricular
Kids/adults who want to learn the desired musical instrument & learning it for few selected performance
Parents who want to enrol their kids/children/known so that their kids can learn some musical instruments

Professionals/Tutors:

Professionals or tutors who want to join the platform to get their skills utilised and earn more money.

If I want to narrow it down & conclude, it seems like starting with kids who want to learn as a hobby or out of interest would be a good choice, as they would make up a significant part of our initial audience on the platform.

#5: Few User Needs:

Individuals (parent/kids/children/adults):

Use case	Priority
As a user, I should be able to find a Teacher	P0
As a user, I should be able to view & select Tutor Profiles	P0
As a user, I should be able to book session with desired tutor	P0
As a user, I should be able to check schedule overview	P1
As a user, As a user, I should be able to check session Performance & Progress	P0
As a parent, i should be able to check my kid’s progress	P1

Tutors:

Use Case	Priority
As a user, I should be able to sign up & add my education & other relevant skills	P0
As a user, I should be able to prove genuineness	P1
As a user, I should be able to add preferred location/areas	P0
As a user, I should be able to manage bookings including payment modules	P0

#6:Solution:

#6.1: Individuals end:

Use Case	Solution	Reach	Impact	Effort	Solution Priority
As a user, I should be able to find a Teacher	Users can find teachers nearby after asking which musical instrument they are interested in.	High	High	Medium	P0
	User can find above within a city	Low	Low	Low	P1
	I should be able to select my current learning skill level to find relevant matches	High	High	Medium	P0
As a user, I should be able to view & select Tutor Profiles	User should be able to check the experience, educational skills, background, photos with past customers	High	High	Medium	P0
As a user, I should be able to book sessions	User should have the option to select one free session with desired tutor	High	High	Low	P0
	Users can choose my preferred slots and preferences.	High	High	Low	P0
	User can select session type (online vs offline)	Low	Low	Low	P1
	Users should be able to book follow-up sessions with various packages (e.g., 1 session, 10 days, 14 days, 28 days).	High	Medium	Medium	P0
	User should be able to pay from multiple payment modes such as EMI (CC)	High	High	Medium	P0
As a user, I should be able to give feedback, check schedule, session Performance, Progress, upgrade	User should be able to find & review session recording	High	High	Medium	P0
	Users want to be able to see materials to read before their sessions, which should match their schedule. They also want to check any homework assigned by their tutor.	High	High	Medium	P0
	Users should have the option to leave comments after each session they book. This allows them to provide feedback, and if unsatisfied, they can also request a different tutor.	High	High	Medium	P0
	Users should be able to see how many sessions they have been to.	Low	Low	Medium	P2
	Users should be able to check the tracked learning levels possible by using basic intelligence (ranging from 1 to 5) after every session and at set intervals.	High	High	Medium	P0

#6.2: Tutors end:

Use case	Solution	Reach	Impact	Effort	Priority
As a user, I should be able to sign up & add my education & other relevant skills	A dashboard where professionals can upload their skills in specific musical instruments, their education certificates, and work experience documents to get started..	High	High	Low	P0
	Dashboard where professionals can upload video testimonials from past	High	High	Medium	P0
As a user, I should be able to manage bookings to increase efficiency, interest & manage payment	A platform where I can specify my preferences for serving, such as areas names, etc to find relevant customers	High	High	Low	P0
	Want to receive notifications or calls from customer support to get my approval before confirming a booking.	High	High	Medium	P0
	Feature where I can have conversations with the people I've booked sessions with in the past 10 days after the session has taken place.	Low Because we are a platform that primarily operates offline, it's convenient for users to share their contact numbers during the sessions	Low	High	P1
	Dashboard where I can check my upcoming bookings for the next three days so I can plan my work accordingly.	High	High	Medium	P0
	Check the payments in progress, payment due to platform, platform due (basic stuffs)	High	High	Medium	P0
As a user, I should be able to prove genuineness	Portal where tutors can ask existing customers outside of portal to add ratings and reviews	Low	Low	High	P1

The effort needed will depend on technology-related tasks and will take into account a T-shirt sizing approach (L/M/S). In this approach, I've used my knowledge and understanding to categorise tasks as High, Medium, or Low in terms of their reach, impact, and effort.

#7: Tradeoff:

Thinking about the fact that users can share their phone numbers with their partner or tutor, we should offer some kind of promise (not a guarantee) to encourage them to stay with the platform.

#8: Metrics:

I'll be splitting the measurements into two groups: Key metrics at platform level and the other is success metrics relevant to user groups

Key Metrics (platform)

Metric	Description	Metric category
Number of users visited (sessions)	This shows how many users have visited and had sessions.	Secondary
DAU/MAU	Helps us measure the quality of users who visit regularly.	Secondary
Number of free sessions booked and attended (engagement)	Indicates how many free sessions were both scheduled and actually attended.	Secondary
Number of follow-up sessions booked (retention) and attended and revenue	Shows the count of booked follow-up sessions and how many were actually attended.	Primary
Booked session DAU/MAU	This helps us track how many users stay engaged with the product after booking a session.	Primary

Key Metrics (user level)

Individuals:

Number of users who registered or logged in.

Number of users who scheduled free sessions.

Number of users who booked follow-up sessions.

Number of users who stay active with the product after booking sessions. This includes things like DAU/MAU, how many complete their homework, and how long they spend engaged in sessions, etc

Tutors:

Number of users who registered or logged in
Number of bookings received/day/week
Average rating/user
Number of paid users and their schedule