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What factors will you consider while designing an online returns experience for a home improvement e-tailer?

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Understanding the problem:

- Home Improvement Products - Home decor/Furnishing products/Kitchen products/electronics or something else?

"Anything that you need at home"

- Returns experience for whom - End consumer who bought? Any other party -> "End consumers (buying for themselves/gift purpose)

- Why are the returns happening - Do we know any prominent reasons why returns are happening? I can also think about this otherwise -> "Think on your own."

- Who is doing the returns - The same user who bought the product? "In most cases, yes; otherwise, anyone with access to the user's account can place the order."

- Geography scope - Think on your own  -> "India."

- What kind of product - Redundant question

Business goal -> Give a better experience

How do we measure it currently -> "Time taken to resolve a ticket from generation to end state."

Where are we on the metric? How much improvement are we looking for -> 10% improvement? 

Do we have an online return experience for the users right now - > No

Journey 

- Request generated by user -> Manual/Auto approval/rejection -> Seller Intimation with feedback -> Delivery Boy map ->Warehouse Intimation -> Delivery boy pickup -> Drop at Warehouse -> Logistics partner pickup -> Drop at another warehouse -> Delivery boy pickup-> Drop at seller's location -> Seller feedback -> Payment credit -> User feedback 

Buyer (Factors) - Possibility 
- Return/Replacement or both
- Process 
- Deductions(if any)
- ETA for pickup and credit
- Real-Time Status check 
- Alerts/Notifications 
- Kind of Buyer complaints
- Time to complete user journey
Seller (Factors) - Intimation 
- Reason 
- Penalty communication, if any 
- Verification of item
- Seller Complaints 
- Credit note/Return Invoice
- Status update 
- Data privacy of user
Delivery Partner (2 ends) (Factors) - What to expect 
- Checking & acceptance criteria
- Real-time support 
- How to carry items
- Status update
- Data privacy of user
Warehouse (2 ends) (Factors) - Accept dropoff & Accept pickup 
- How to store
- How to get Warehouse Invoice 
- How to do Status update and ensure its not missed
Logistics Partner (Factors) - How to get Pickup & Drop location 
- How to store 
- How to get Logistics Invoice
- How to Status update
  

I will consider these factors against each user set. Next, I can go ahead and prioritise these factors. 

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Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs