What factors will you consider while designing an online returns experience for a home improvement e-tailer?
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Understanding the problem:
- Home Improvement Products - Home decor/Furnishing products/Kitchen products/electronics or something else?
"Anything that you need at home"
- Returns experience for whom - End consumer who bought? Any other party -> "End consumers (buying for themselves/gift purpose)
- Why are the returns happening - Do we know any prominent reasons why returns are happening? I can also think about this otherwise -> "Think on your own."
- Who is doing the returns - The same user who bought the product? "In most cases, yes; otherwise, anyone with access to the user's account can place the order."
- Geography scope - Think on your own -> "India."
- What kind of product - Redundant question
Business goal -> Give a better experience
How do we measure it currently -> "Time taken to resolve a ticket from generation to end state."
Where are we on the metric? How much improvement are we looking for -> 10% improvement?
Do we have an online return experience for the users right now - > No
Journey
- Request generated by user -> Manual/Auto approval/rejection -> Seller Intimation with feedback -> Delivery Boy map ->Warehouse Intimation -> Delivery boy pickup -> Drop at Warehouse -> Logistics partner pickup -> Drop at another warehouse -> Delivery boy pickup-> Drop at seller's location -> Seller feedback -> Payment credit -> User feedback
Buyer (Factors) | - Possibility - Return/Replacement or both - Process - Deductions(if any) - ETA for pickup and credit - Real-Time Status check - Alerts/Notifications - Kind of Buyer complaints - Time to complete user journey |
Seller (Factors) | - Intimation - Reason - Penalty communication, if any - Verification of item - Seller Complaints - Credit note/Return Invoice - Status update - Data privacy of user |
Delivery Partner (2 ends) (Factors) | - What to expect - Checking & acceptance criteria - Real-time support - How to carry items - Status update - Data privacy of user |
Warehouse (2 ends) (Factors) | - Accept dropoff & Accept pickup - How to store - How to get Warehouse Invoice - How to do Status update and ensure its not missed |
Logistics Partner (Factors) | - How to get Pickup & Drop location - How to store - How to get Logistics Invoice - How to Status update |
I will consider these factors against each user set. Next, I can go ahead and prioritise these factors.
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