How would you set goals and measure success for Whatsapp polls? Please walk us through your thinking process.

Whatsapp polls is a feature in whatsapp group enabling users to create polls to record preference and see the statistics

Vision of Whatsapp

-          Enabling the people across the world to stay connected

As a PM, the vision of poll feature is

-          Enabling collaboration among a group to converge on a certain pointer such as deciding wathereherehere to go for dinner

Let’s envision the user journey for the polls process

Discussion happening in a group à members trying to converge to a common topic à some one takes the lead à try to find the majority of liking à review and analyse those à try to assist by identify the theme so that members are aligned

Various delight/value for the users

1.       Participation (%)

2.       # unique users tyring poll

3.       Polls penetration per month (Active groups)

4.       Repeat (%) tracking

Since this is a partially new feature, so the goal in the beginning is to user onboard and they try this feature. The awareness part would be how this has reached the masses, Finally if users are getting value out of it. They will try it again