Redesign a washer and dryer to increase sales and profit.

Assuming that we are focusing on India

What are a washer and dryer?

It is a washing machine where users put in clothes and get washed using water and later they get dried

Increase sales and profit, as in?

I feel the question should be increase profit and not sales. Because that should be the end goal. If we think of increasing sales, it won't many any sense. As sales would depend only on the life of the washing machine and the growth rate. Let's assume the growth rate is very low like 5% and the average life of a washing machine is 10 years. So it would be really difficult to increase sales.

Thus the question should be to increase profit.

User Segment

Generally, washing machines are bought in a household and not individually and there are some commercial stores that provide the cleaning service.

-Household

-Commercial store

Population of India (1.4Bn)

Considering 4 people in one house which gives 350Mn households

Considering 60% of Indian households have washing machines which give 210Mn washing machines

And when we focus on commercial services that would be close to educational institutions

Considering there are 50K institutions in India and 90% of them have on an average 3 commercial services near their colleges which gives 135K

Considering each service have 3 washing machines which give 405K washing machines

Thus we need to focus on Indian households

User flow while using a washing machine-

Collect clothes->Put them inside the machine->Program machine (Mode+Water qty.)->Add washing powder/liquid->(Program Ends)->Remove the clothes from the machine->Put those close in the sunlight

Pain point

1. Qty which can be washed in one batch is less
2. Some clothes change color
3. The drier mode doesn't 100% makes the clothes dry

The second pain point is widely faced

Solution

Clothes segregator which would segregate white clothes from colored clothes

This additional benefit has the potential for getting the users to pay the extra premium