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Daily active users globally? → Yes
Across different OS and all types of devices? → Yes
We know that it's a platform designed to facilitate communication and collaboration within teams, departments, and even with external partners.
Mainly used for business purposes.
World Population ~ 8B
Slack is most probably not used in China, North Korea and Russia. Together, their population ~ 1.5B. Potential global population using Slack = 8B - 1.5B = 6.5B.
People mainly above the age of 18 (20) and below the age of 65 years (mainly the working population) will use Slack for work. Also, assuming uniform population distribution across age groups and life span of 80 years, potential global population using Slack = (45/80) * 6.5B = 3.65625B or 3.6B.
People need internet connection to be able to use Slack. Assuming internet penetration of 60%, potential global population using Slack = 60% of 3.6B = .6 * 3.6 = 2.16B,
Assuming mostly white collar workers use Slack and split between while collar and blue collar workers is 45:55, potential global population using Slack = 45% of 2.16B = 0.45*2.16B = 0.972B or 970M.
Slack’s major competitors are Microsoft Teams, Google Chat, Mattermost and Discord. Lets assume Microsoft Teams and Slack hold about 60% of the market share with 40% and 20% split respectively, potential global population using Slack = 20% of 970M = .2*970 = 194M or 190M.
Since, Slack is mostly used for business purposes, folks working daily need to use Slack to collaborate.
So, assuming 60% - 80% of Slack’s users use it daily
⇒ Considering 80%, daily active users of Slack = 80% of 190M or 0.8190M = 152M
⇒ Considering 60%, daily active users of Slack = 60% of 190M or 0.6190M = 114M
(On all devices)
Population of the World: 8Bn
People having access to either smartphone or laptop: 60%= 4.8Bn
People having access to the internet: 60% = 2.8Bn
Slack is mostly used by the working population considering that 50% of the population= 1.4Bn
Considering there are 50% of companies that needs a synchronized communication tool (other companies use alternatives like WhatsApp, google sheet, etc)=0.7Bn
There are majorly two widely used tool for the same purpose which are Discord and Slack
Considering the Market size of both of them as 30% each
No. of Slack users=210Mn
Considering some 30% users used Slack but later stopped using it because of new alternatives or other reasons
No. of active users=147Mn
However, in these active users not all users will be using it every day considering 50% users use Slack daily
DAU=~73Mn
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