If you were the CPO of Atlassian, what would be your strategy for company growth?

As a CPO of Atlassian, I expect to deliver on a high level strategy defining top company bets and invetment areas for short and long horizons. I do not expect to go deep into feature level discussion here. 

Structure - 

• Define company vision
• Brief about existing products and services along with target personas
• Important market trends
• Defining growth pillars and investment areas
• Prioritize among above
• Any changes to business model based on above
• Key metrics to track

Atlassian's mission - To make Teams more productive with their digital tools and services.

Atlassian is a lot about organizing enterprise information and presenting it very neatly. Productivity is all about getting more output (e.g. more code, more analysis, more insights, more collaboration, more creativity) from less input (e.g. less time, less emails, less chats, less bugs)

Existing products and typical persona(s) - 

There are many other products, but intent is to cover a few top ones which are popular and of high importance to Atlassian in their overall suite of products.

Important market trends - 

• Artificial intelligence tools using generative AI are on the rise
• Cloud first and mobile first tools are gaining heavy traction among users
• Focus on emerging markets to drive growth in next decade
• New moonshot tech like AR/VR will revolutionize collaboration

To drive growth, Atlassian must focus on retaining existing user base (and upsell more services to them) and gain new users from competetion or emerging markets.

1. Retention (and upselling)

• AI as a productivity tool within products
• Invest on top demands from customers on Jira & Confluence, which are Atlassian's showcase prodcuts
• Enable seemless collaboration with its products by delivering tight integrations with Slack/Teams and investing in modern hardware (Digital whiteboards etc.)