How many orders does swiggy receive in a week?

Assumptions:

Considering India as the market

Considering "Orders placed by a user" and not AOV or revenue as the output of this guesstimate

 

Formula:

No. of Swiggy Users in India X Order Frequency

 

Population of India: 1.4Bn

Smartphone penetration: 80% = 1.12 Bn

Internet penetration: 90% = 1.008Bn

People who prefer to order food online: 60% ~ 0.6Bn

 

There are various apps like Zomato, Lunch box, Hotel deliveries, etc however Zomato and Swiggy have the highest market share. Considering Swiggy's market share 40%

Swiggy users= 40% =0.24Bn=240Mn

 

 

Frequency of ordering

High:

Percentage: 10% = 24Mn

Frequency: (7 to 12 times a week)

Avg. Frequency: ~10/week

 

Medium:

Percentage: 30% = 72Mn

Frequency: (1 to 6 times a week)

Avg. Frequency: ~4/week

 

Low:

Percentage: 60% = 144Mn

Frequency: (1 to 4 times a month)

Avg. Frequency: ~1/week

 

Total orders received by Swiggy in one week

= (24Mn X 10) + (72Mn X 4) + (144Mn X 1)

=  672Mn/Week