Build an app that can allow parents to find activities for their kids

Activities could be educational, sports, Dance, music, theatre, etc

Clarifying questions

Are we targeting any specific activities à You can decide on your own

Am I the product manager at google à Yes

Any time or budget constraints à No

Can I assume the geography as India right now, since the cultural sensitivities differ greatly so it would be difficult to have the one size fit all for this app à Ok, India is fine

Since we are building an app for the launch perspective, I would like to target Tier 1 cities à Ok

Refined scope

As a PM in Google without constraints, I need to build an app for parents living in Tier 1 cities in India to find activities for their kids

Vision of Google

Organise world information and make it useful and accessible for everyone

Product goal

User Engagement

User segment

1.       Younger children (2-6 yr) Toddler’s parents

2.       Pre-teens (7-12) parents

3. Teenagers' parents

4.       Secondary users

a.       Pre-teens

b.       Teenagers

I would like to target pre-teens parents since at this age usually parents take children life decision and the child is impressionable

Pain-Points

-          Safety

o   Other provisions such as CCTV camera or parent supervision

-          Lack of activities

o   Interested

o   Near by

o   Varieties

-          Time constraints of parent

Based on the listed pain-points, I guess lack of activities could be the bigger problems

Solutions

1.       Nearest activity locator [ Effort – Medium , Impact – Medium]

a.       Set the distance limit it will give the indication of activities

b.       Notification based on selected activities

2.       Map based searching [Effort – Medium, Impact – High]

a.       Activity search on google map

b.       Locate all the location of these activities

c.       Refined search such as online booking available

3.       Activity suggester [ Effort – Medium, Impact – High]

a.       Feed the basic details such as school and child interest

b.       Give suggestions based on these interests

c.       Suggestion based on the past history

Since we own google and google maps, the data and intelligence stream would be the information lying across web with an amalgamation of google maps

Both map based searching and activity suggester seems like interesting one, but I gravitate toward map based searching since as we develop and increase the user base, the next logical iteration would be activity suggester

Key metrics to measure

1.       Activities searches per week

2.       Completed activities

a.       Booking done

b.       Map to these locations