How would you determine success for the "Things to do" feature in Airbnb?

Description:

Airbnb “Things to do” feature: it gives updates to the guest experience and suggest great, nearby activities while you are on trip. Guests get the inside scoop on where they can find the most enjoyable experiences, and the most value for money. This makes a good resource for the destination in general and drive higher volumes of online traffic. It is about giving guests good example of what exactly makes your city special.

Airbnb Mission: To unlock power of sharing spaces, resources, and supports in times of need.

Customer Journey:

1.       Brow Airbnb site

2.       Choose location

3.       Go to Tab “things-to-do” ( https://www.airbnb.co.in/india/things-to-do)

4.       Choose experiences such as Jaipur

5.       Book the experiences.

6.       Contact the host.

7.        Add review

8.       Look for more experiences/Things-to-do

Host Journey:

1.       Host the experience

2.       Receive bookings

Potential Metrics:

Evaluate Metrics:

Evaluating the metrics with the parameter Alignment with mission, phase of the feature, Reach and Effort, Success Metrics are

·         Number of experiences hosted

·         % Of users contacted the hosts

·         No. Of Visitors visited the experiences

·         % Of hosts hosting more than one experience per month

·         % Of user who booked another experience after one experience per month