Suppose you're trying to convince Google execs to keep growing the YouTube Shorts product. You can put 3 graphs in your slide deck. What graphs would you want to create?

Note: This seems like a north star metric question. The question is asking (1) how the NSM is doing and supporting the broader company mission and goals, (2) supporting metrics for the NSM, with gaps and investment opportunities, (3) a prioritization of these opportunities showing how different levels of investment impacts the NSM/company outcome

By doing this, the execs can have a view of whether they agree with the prioritization, consider their investment level, and where the current gaps are for the product.

Now, let's examine what's the product, how it fits with the broader company mission, who are the users/stakeholders, what are the desirable and undesirable actions along the user journey. Then, we can come up with the metrics and pick a north star metric that represents product value delivered.

1. YTS is a competitive response to TikTok who shows that this format has a large market and the audience and creators are interested in this. Tiktok is also showing that they could monetize this very well in China through ecommerce. But, they are yet to show profitability in the US.  As YT who is trying to gain watch time from competitors, they could be losing watch time to Tiktok over this particular format, as well as creators.  This is all for YT to lose. Engagement time migration/cannibalization from YT, Total SFV watch time in the market, #creators on SFV, #creators overlapping with YT creators would all be competitive metrics to watch out for.  

2. Google's mission is to structure the world's information and make it useful and accessible universally. YTS would satisfy this mission by allowing creators to make short videos that shows what is the most interesting short content to consumers. If not for this format, it might be hard to tell which part of a long-formed content is really interesting.

Users: Creators, Consumers, Advertisers, Youtube/Google

NSM: Time spend on YTS

Supporting metrics:

Consumer: DAU, #daily sessions on avg; avg time per session, #users spending more time on YTS than YT, churn metrics (7-day retention)

Creators: #short creators, #only shorts creators, #videos created, #videos watched for X timees, retention metrcs

Advertisers: #ads impression served in shorts, #ads viewed in shorts, CTR of ads viewed

Chart 1: Time spent on YTS, YT, Competition over past 12 months - will show the market potential based on YTS/TT's growth in time spent and how it performs relative to YT and TV/Streaming service in terms of velocity and opportunities

Chart 2: Show various strategic options - NSM and Supporting metrics impact with the largest improvement opportunities - e.g. growth features to add to DAU, increase supply, simplify production of shorts, raise quality of content, improving relevance for users, AI to detect interests etc.

Chart 3: Show level of investments according to the prioritization and impact to NSM and supporting metric levers. [Or this can be condensed into Chart 2 above]

Then, new chart 3 would be: consequences of not investing, or investing less than X. What would be the projected impact to YT overall.