Design a globe.

Clarifying questions

-          Am I the PM at Microsoft à Yes

-          Globe is usually a replica of earth in spherical form mapped with countries, oceans, and other geographic entities

-          Are we planning a physical product or a digital product à your judgement

-          Any time or resource constraints à No

-          Since Microsoft usually creates digital products any specific goals for building the globe à To create innovative and revamping the existing globe

Microsoft vision: To enable everyone on the planet to achieve more

Product goal: To increase adoption of globe usage and promotes the learning

User segments

1.       School going children

2.       Adults interested in geography/travel

3.       Professionals – work related engagements

The most potent segment is school going children as this is the age they are exposed to the new world and are more curious to know more

Pain points

1.       Attention span

a.       Spending time with globe

b.       Looking into different countries, other geographies

2.       Navigation

a.       How to use globe

b.       Identify countries, cities, etc

3.       Motivation

a.       Why to use it

b.       Can search it on the internet

Navigation is a critical piece because if a child is motivated to learn more then also they have to look into the existing globe, going through the maze of exploration on their own. Some location have a little font, getting too difficult for children

Solutions

1.       Talking globe  [Impact – Medium | Effort - Medium]

a.       Hover over places à gives description about it

b.       Interact with the globe à Ask questions where it is

c.       Led connected à Highlight areas

d.       Interactive to learn and know more

2.       Connected globe [ Impact – High | Effort – High]

a.       Connect to app, Home assistants, other devices

b.       Child wanted to know more about say Europe

c.       Globe will be highlighting the areas, App will showcase à expanded info, videos, TV shows about that place

d.       Personalize the content based on the child’s interest

e.       Games such as à point out countries and cities

3.       Expandable globe [ Impact – Low | Effort – Medium]

a.       A touch based gesture to expand the globe

b.       Easy for children to read and see effectively

Success metrics

1.       Engagement time

2.       Recommendation acceptance rate