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How many unique people write reviews on Amazon every month?

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Define the scope:

When you say unique people, we are not accounting for the # of unique reviews. We just want # of unique people who write reviews and there could me multiple reviews written by a single person for which it will be counted of as 1 unique user only.

Region: USA

Are we considering only direct consumers? Or B2B users as well?

Lets limit it to direct consumers for this discussion.

Formula:

If we find out the # of unique users who order per month, classify them into orders with low value, mid value, high value and orders with faults/damages and % of whom write a review, we could get # of unique users who write reviews per month.

Let's assume:

For Low value orders (say < $20) - 1 / 100 users write reviews

For Mid value orders ($20 - $100) - 5 / 100 users write reviews

For High value orders (>$100) - 10 / 100 users write reviews

For damaged orders - 30/100 users write reviews

Now, US population = 300M (Thinking to be a skewed population divide with life expectancy of 0 - 80, per age group there should be approx 3.75 M people)

User Groups% users having Amazon accounts% users ordering once per month% Low value orders% Mid value orders% High value orders% Damaged Orders# of Users
Students (18-24 yrs i.e. 22.5 M)70%60% (9.45 M)60%35%5%1%= 9.45*60%*(1/100) + 9.45*35%*(5/100) + 9.45*5%(10/100) + 9.45*1%*(30/100) = 0.3 M
Adults (Working) (24 - 40) 50% Not married = 60 M80%80%50%30%10%1%1.27 M
Adults (Married) (24 - 40) 
60 M
90%1 account per married couple. So 90%/230%40%30%1%1.36 M
Others
150 M
25 %50%30%50%20%1%0.96 M

 

Hence, the total unique people who write reviews on Amazon per month are 0.3M +1.27M + 1.36M + 0.96M = 3.89 M users 

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