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How would you design a VR product for hospitals?

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Context/assumptions:

  • Private and not public hospitals, not in colleges
  • Scope of VR is broad
  • No cost limitations
  • Objective: find best use cases that help the entire ecosystem

Users:

  • Doctors/Nurses : can be multiple types of doctors from who see scanning, from dentistry to anasthesiast to general surgeon
  • Patients

Users needs through 5W technique & word associations:

  • VR
    • patient’s body
    • sample body & internal organs
    • sample process view
    • inside of internal organs
    • microscopic view of blood etc.
    • Scanning & analysis
    • reporting improvements
    • understanding size & specifics for doctor before operating
    • testing body part replacement
  • Doc
    • wants to create trust & faith in customers (building trust on a procedure that’s chosen and the payment for same)
    • wants to be sure of his own analysis and him choosing a procedure
    • wants to be able to present his analysis to senior doctors
    • better report sharing for further analysis
  • Patient
    • has fear on choices made by doctor
    • has doubt on criticality of the issue and doesn’t want to be cheated for
    • wants to understand issue deeply to prevent it later
    • wants to also capture some happy moments like child in belly
  • Hospital ecosystem
    • suggest doctor on next steps
    • patterns on kind of issues
    • research into new diseases and new innovative solutions

Prioritisation of needs & solution

Need

Solution

Priority

Complexity

Cost

Doc: wants to create trust & faith in customers

    

Patient: has fear on choices made by doctor

VR generic model that doctor can use explain major types of issues in their field

High

Low

Low

Doc: wants to create trust & faith in customers by explaining specific issue

    

Doc : wants to be sure of his own analysis and him choosing a procedure

VR model that’s build by scanning customer’s body that doc can use for analysis

medium

High

High

Doc: better report sharing for further analysis or even at different hospitals

Change the series of X-ray images shared with customers to VR models that can be seen by other doctors

medium

High

High

Doc: receiving help & suggestions on next steps

Smart system that can suggest

medium

very high

Very high

Patient: wants to also capture some happy moments like child in belly

Custom vr model reports with additional cost attached

low

medium

me- dium

 

V1:

  • I would go with first solution of generic models that doctors can use to explain an issue to build trust (Example: An user would want to know about wisdom tooth issues/wisdom tooth extraction process)
  • The north star metric for whole project would be CSAT (kind of reputation that hospital builds using this technology and explaining patients, how satisfied are they with the procedure) and second order effect in terms of revenue and market share increase
  • The models can easily be copied across hospitals and would be one time investment of showing it
  • The models will be scannable and can be seen by any patient who comes to the hospital.
  • Pricing: The devices and models are one time investment by the hospitals and additional payment needs to be made to view updated models and new models

V2:

  • Customer specific models where customers pay additional amount to capture and take away with them
  • I’m choosing this because it’s investment only in one area and doesn’t require any reporting/analysis. It’s only capturing and sharing with the user
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