How do you see the creator economy evolving over the next few years? If you want to make a major product investment within this space, what would you recommend we should build?

Clarification questions

1. what is meant by creater economy here? Are we referring to physical products, services, online business or offline business.

2. When we say economy, are we referring to the business in the perspective of macro economic nuances of any specific country

3. Are we talking about this idea for specific marrket like developing countries

Describe the business

On the basis of above questions i assume that creater economy is a growing business of influencers, content creaters where any normal indivdual can raise his thoughts, share his knowledge and impact on the emotionals and physchology of the audience which in turn brings business. The creaters can monetize their content via ads, subscription, sponsership etc. Fast pace growing internet and reach of the internet, networking has given lot of attraction to this business model.

Goal- The objective is to increase the user base as the market is still at nascent stage in various developing countries

List of choices

1. I would like to build a product to create mental health awareness amongs the users. Why?

In the developing counteries like India people still does not take mental health as a normal illness and consider it as shame to open and talk frankly about it.

People spend money in availing the medical services for cardiology, nephrology or other physical illness but when it comes to any sort of mental illness be it a depression they are reluctant to invest money in the talk therepies, counselling, consultation.

Society even label every mental stress as a depression or eccentric behavior. There is obvious lack of knowledge.

2.   I would like to use online content creater econnomy as a launchpad for this product. Why?

Penetration of internet has been increasing even in the developing nations that will increase the reach of the product

3. I can even network with the physical hospitals, or counsellors and use them as platform for this product as advised by the counsellers or doctors. Why?

It might have less impact on the user segment during the initial state as people are shy and avoid going to these places where they suspect there identity can be revealed

4. I can use the already available online platfroms for my product. Why?

Today, creaters are brands and brands are creaters. People rely on the content creaters who are winning the trusts and emerging as brands rather going for a distinguished premium establised brand. Example Ryan who is a 8 year old boy plays with family and showcase his toys has become popular with the content creation amongst the kids and become a star without holding the badge of celebrity.  Here the already available network of facebook or channels can help a normal person to create brand.

5. We can build the product where people can chat, talk, share thier thoughts 1x1 while exposing very limited personal information that can be kept confidential like a human library. Where the user will learn from the experience of others/creaters. In a way it can provide employment or business for people while sitting at home. Creaters can use any creative ways to influence and hear out the people and suggesst some postive ways to motivate them. It could be any creative hobby as well to hear out and help the people in counselling

Evaluation

I have selected one specific product targetting to mental health awareness and talked about various strategies why we should build that product in the creater economy. There could be other possible products as well to cater different set of user needs but mental health awareness has not guage attention in the remote, developing counteries. Hence, i would like to target a product to solve this problem. We can also think of some creative ways to design this product. I would like to take use internet and already established platfrom to engage and attract the new users to use this application as my primary strategy as it will be free of cost at the initial stage to the customers. We can make money thru ads, sponserships and later at subscription base model for a premium services once a network and customer base is establised in the market.