"You're the PM for Google AdWords. One of the core initiatives you own is to increase spend, account engagement, and number of accounts in the SMB (small-to-medium) business space. What does your 1-year roadmap look like?"
+5 votes
1.9k views
in Strategy by (22 points) | 1.9k views

2 Answers

0 votes

 Goal Make search better. Adwords aligns very well with the overall company goal by stitching the internet together and surfacing products/ services that are relevant to the user.  Clarifying qu…See more

by (24 points)
0
Can you please elaborate on why do we need separate installment plans for mobile and web? (Looking at Quater 1 and Quater 2 strategy)
0 votes

Clarification questions: 1. Increase Spend - assume revenue increase with AdWords. 2. Account Engagement - assume means finding and interacting with Accounts in a relationship fashion to eventually bring in as …See more

by (81 points)
Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
To avoid this verification in future, please log in or register.
Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
To avoid this verification in future, please log in or register.

Related questions

0 votes
0 answers