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How to improve order conversions by optimising the product descriptions page for a fashion Ecommerce platform?

There has been a huge drop off in the product description page. Customers are viewing the products and not adding them to cart. The task is to diagnose the issue, suggest product improvements and provide a structure to prioritize the improvements and measure the impact of these suggestions.  

0 votes
827 views

There has been a huge drop off in the product description page. Customers are viewing the products and not adding them to cart. The task is to diagnose the issue, suggest product improvements and provide a structure to prioritize the improvements and measure the impact of these suggestions.  

in Product Improvement by (12 points) | 827 views

2 Answers

0 votes

Given the prompt it seems that there is a strong assumption that the drop in conversions is strongly related to less visits to product description page. However other variables could be related to this drop in …See more

by (26 points)
0 votes

There are many factors that can influence this loss. I’ll address these in the following paragraphs as this case can go beyond ‘the product’ as a website.  Brand/Marketing  - especi…See more

by (13 points)
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