I’d like to start off by stating and clarifying the goals for this feature. Since this is a new feature, we can focus on engagement and building a useful products for our users. The two key goals can be defined as:
- Make it easier for job hunters to research and apply for jobs,
- Enable users and companies to connect with each other and establish a meaningful relationship.
With these high-level goals in mind, let’s jump into the framework and approach.
- User Segments:
- Students / College Grads
- Mid-Career Professionals
- Currently Unemployed
Prioritization: If we look at the overall job market (say US) – we can estimate the number of job applicants in each segment as follows:
- Students / College Grads: Assume ~40M people between the ages of 15-21, and 60% are searching for either a full-time or a part-time job: ~24M
- Mid-Career Professionals: Assume ~200M working population b/w the ages of 24-64, and people on average switch jobs once every 3 years, so that puts us at ~67M
- Currently Unemployed: Unemployment ratio is ~4% (~6M)
I’d focus on mid-career professionals as my target customer segment since this the major chunk of the segment.
- Research for job opportunities by role and area
- Research about the company (compensation, values, culture, …)
- Find connections in other companies through your network (e.g., LinkedIn, …)
- Shortlist and revisit opportunities (since job hunting process is usually a multi-week/month process)
- Apply (Fill out and submit job application or with resume & cover letter)
- Interview scheduling and interview,
- Pain-Points (Unmet needs):
- Lack of aggregated job listings across multiple providers,
- Lack of interaction between companies & job applicants,
- Lack of information about skill-sets and educational background for candidates who have occupied that role,
- For Companies: Hard to identify and reach-out to potential (active or passive) candidates
- Strengths, Weaknesses, Competition:
- Glassdoor, LinkedIn: Allow you to search for jobs, read employee reviews and ratings, find connections
- LinkedIn: Does a decent job of surfacing 1st or 2nd/3rd degree connections
- Facebook’s strengths:
- Companies have profile pages
- Users can like/follow/receive updates
- Use-case prioritization:
- Given the pain-points and looking at FB’s strengths and competition, I would prioritize “lack of interaction between companies and job applicants” as the top use-case to go after.
- Tailor Company Pages to add a ‘Jobs’ section that people can interact with (search by role, area, …),
- Add an ‘Interested’ button so that users can save or express interest in shortlisted jobs,
- Build a Q&A community between the company, designated employees (“experts”), and other interested candidates,
- Build a 1:1 messaging functionality (with pre-selected dropdown topics) between an applicant and a company,
- Informational video scheduling,
- Upload Resume once, standardize background checks, and one-click apply,
- Prioritizing solutions:
- Interested button – Low Cost, High Value – Can also be the basis of unlocking other deeper interactions,
- Q&A community – Medium Cost, High Value – People can contribute and ask questions /recommendations,
- For filtered candidates, offer virtual tours or video sessions with “experts” or HR to allow for deeper connection.
Please share any feedback / comments - Thanks!