What is the market size of toilet paper in Canada?
+1 vote
404 views
| 404 views

+1 vote

Clarify question

- For a specific age range?

- For private or commercial use (restaurant, public restrooms etc)

- Let's say its for all age range and household use

Users

Kids

I am going to assume Canada population is ~30M and there are ~75% people > 20 & 15% between 3-20 (0-3 will probably use diapers)

Being an adult , I am going to guesstimate the consumption: It takes 1 roll in 6 days and for

kids it would take 1 roll in 10 days

Total 75/100*30M = 22.5M

Total kids 15/100*30M = 4.5M

For total adult the consumption is

1 adult use 1/6 roll in a day

22.5M use 22.5/6M = 3.75M rolls in a day

For total kids the consumption is

1 kid use 1/10 roll in a day

4.5M use 4.5M/10 = .45M rolls in a day

Total consumption in a day = 4.2M

A 12 roll pack costs \$12 CAD

1 roll would cost \$1 CAD

4.2M would cost 4.2M rolls ( This is per day cost )

Yearly = 4.2M*365 = 1.5B

Market size of toilet paper in Canada is 1.5B

See less
by (159 points)
0
Nice estimate. You're actually pretty close to the correct number. The exact number is \$1.2 B :)