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Should Uber Eats be a different app from Uber Rides?
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in Strategy by (159 points) | 85 views

2 Answers

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Yes these sould be different :

  • Combining these two will increase app size (MB) and many of users will stop downloading and this will impact the business because still in India people many people use basic phone here basic phone which just cost 4000- 5000 INR which has less storage space, if they both are together users will stop installing.
  • let's say a user want's to book a ride on uber app, Now here if user sees frontend of uber eats any image of uber eats it makes no sense to him he needs to skip this and navigate to booking a cab this will lead to irritating experience for end user. 
  • If there is any bug in the app or they are implementing a new functionality here to fix this bug it will take more time roll back the app and re-deploy this back to production will be time consuming.
  • Uber eats : if you open this app you just need to enter your pincode/ locality area and food will be delivered.
  • Uber cab :  here we need to enter your pick up location and drop location to book a cab. 

So these both the apps have different functionality/business, hence I think these shouldnot be merged. 

Hope I have answered your question.

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ago by (16 points)
0 votes
Let us think from end user standpoint.

Uber cab app - the intent of the app is to travel. This means the location of the users would change. Most uber users book cab for themselves - (this is evident from their existing product flow)

 

Uber eats app - the intent is to order food at home. This means the user will be at a fixed location at that point of time. Most of the uber eats deliveries are not scheduled for future delivery time.

So, fundamentaly, the user intent of the app is different. Hence cant be merged.

Other reasons are mentioned above.
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ago by
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