Events usage, specifically, the "Yes, I'm going" usage is down significantly in the past three days, what would you do?  
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in Problem Solving by (74 points) | 265 views

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Clarification:Different status options to respond to events are Going, Interested, and not-interested. Has there been a significant drop in the number of events that users typically respond to with "Going", with a corresponding increase in the "not-interested" or "interested" responses? Or is it just a drop in "Going" responses without a corresponding increase in the other responses?

If latter, I would recommend digging into the folling metrics/KPIs/events to root cause further:

  • Was there a new release on the events feature?
  • Is the drop limited to a specific geographic location or endpoint in production?
  • What are the availability numbers of the events feature?
  • Has there been an incident or event in the news that would affect the usage of this feature?
  • Has DAU of the application been impacted over the past few days?
If the former, I would look at the following features:
  • Again look at identifying if drop in "going" responses with a specific geographic location and if there was an event or weather situation that would impact users attending events.
  • Were there code changes deployed in production that changed the logic of displaying potentially appealing events to users?
  • Was there negative news about the events feature that would impact user's trust of the feature? 
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