Our first meetup in San Francisco is coming on Jan 23, 2020. Learn more.

Design an app for the DMV (California’s Department of Motor Vehicles).
Post and review answers and feedback to answers in the comments section of this post.
+2 votes
350 views
Post and review answers and feedback to answers in the comments section of this post.
in Product Design by (717 points) | 350 views

2 Answers

0 votes

First thing to understand is whether the interviewer has any goals for the app.– Assume the interviewer says that the goal is to improve throughput of the physical DMV.This would imply the app’s go…See more

by (269 points)
0
Hi there.

Thank you for submitting your answer. One key feedback I would have is that it is generally expected that you follow the CIRCLES method in answering these kinds of questions (Google search “CIRCLES method product management”).

If I was following the CIRCLES method, I would have first identified various user persona’s that could benefit from the app and then explained my reasoning behind why a particular persona would be of the focus of this app design. I would then list the needs of the particular persona I have in mind. Then I would explain which needs I’d be focusing on and reasoning behind the choices. Finally, I would evaluate the pro’s and con’s of each solution based on three aspects of impact on DMV efficiency (you mentioned it’s the goal), impact on customer experience, and cost of implementation. The final step would be to summarize which features would be prioritized based on the analysis.

I’ll submit a sample answer to this question shortly.
0
Thanks! I look forward to your answer to see what I have missed out.
0
This is great, What would be your success metrics? Also, how would you classify your customers- new drivers, people wanting to renew licenses etc etc
0
Metrics –

I will first make it available in highly dense areas such as LA or SF Bay area.
Since the goal of the app is to improve throughput at the brick and mortar DMVs, I will first measure
the impact on the throughput at the DMVs.
1. #improvement in DMV throughput
2. #of people visiting the site
3. #of people who use the site after visiting
4. #of transactions processed/day
5. #time spent of site to finish successful transactions
6. #error messages raised
7. #clicks to access features/services
8. #feedback received from users

The success of the app would be improvement in 1, as that is the established goal.

Particularly the persona that I will aim at initially is age 25 – 60, working, with access to a smart device that can access the app. This persona typically is time constrained and values time very highly. The pain points of this persona is listed above in my solution.
0
The app is with a simple landing page with a grid listing out the Popular services and another link saying Other for less popular services. Once the user clicks on a service, the app directs the user to a login page and the user proceeds to access the service.
0 votes

I would first ask the interviewer if they have a particular goal in mind in the design of the app or if I can chose mine. There are a few goals that I can think of:– reduce number of calls made to DMV su…See more

by (717 points)
Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
To avoid this verification in future, please log in or register.
Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
To avoid this verification in future, please log in or register.