Where does this 6 years old kid live? Assuming America
Do you want me to create any launch strategy too for that? Not for now
I am going to design a phone for a 6-year-old American kid and the customer for this product would be his/her parents.
User Persona: Perhaps, this 6-year-old goes to kindergarten and one of the parents picks up the kid after school. I am assuming, the kid won't stay alone apart from school.
Use cases of the phone:
- In case of emergency, shall be able to talk to parents
- Parents shall be able to know the location of kid anytime
- Kid shall be able to play games on that phone
- The phone shall help the kid in learning faster
I think 1 and 2 are must-haves for the phone and 3rd and 4th are good to have features.
I would propose to make a wrist phone so that probability of kid losing the phone reduces and will have just one button and a loudspeaker. The kid shall be able to dial to his parents just by pressing that button.
Second, we shall make an app for the parents, using which they shall be able to track the location of the kid and dial to the kid which will be auto picked (no need for the kid to pick up the call)
Metrics: Since we are building two features here, I think we shall be tracking 2 different metrics for both of them. for the first feature, it will be the number of calls made and for the second feature, it will be daily sessions and DAU/MAU on the app.
Summary: We will be designing a single button wrist phone for the kid and a location tracking app for parents. the kid shall be able to call the parents using the wristwatch and vice versa.