How do you measure success of Facebook Fundraising feature?
Product Description: Fundraiser feature allows individuals to raise $ personal causes ( themselves or friends) or a cause they feel passionate about. you can start a fundraiser based on the category it also lets you explore causes that you might like to donate too. The money that you donate has an and end date and a progress bar towards that goal.
Product Goal: Make it easy to raise funds for causes ( personal or otherwise) that matter to you. The product goal is in line with the overall goal of FB to empower people to build open communities.
User personas:
Fund Raise Creators:
Issues: 1.Have trouble talking about their cause or know where to start
2. Have a hard time promoting their funds or reaching interested donators
3.
Fund Raise Donators:
Issues: 1. Have a hard time deciding which cause to fund too
2. Not sure how the funds are being distributed or used
Top Matrics in order of priority:
# of Fundraisers created/month ( primary Metric of feature)
# of DAU who created fundraisers/month ( activation/awareness)
# of fundraisers with funding goal completed/ total fundraisers ( engagement)
# of time fundraiser created/quarter ( retention)
# fundraisers shared/month ( engagement)
# Number fundraisers posts got reactions and clicks from news feed( engagement)
# Number of users who commented on a fundraiser created there own fundraiser in per year ( retention/engagement)
# Most Funded Cause
# Most Funded Category
# Most commented, shared, Cause
# Most Commented shared Category
Tradeoffs: Too many fundraisers created can make the market saturated with a small group of people being exposed to too many options to choose from and get into choice paralysis or the cause may losing value because of too many choices.
This may have a negative experience for both creator and donator, and reduce engagement with the feature.
