How do you measure success Facebook Fundraising feature?
0 votes
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in Metrics by (22 points) | 149 views

2 Answers

0 votes
Clarification:

what is the fund raiser feature? what is the value proposition? what are the functions?

what use group does this feature focus to?

which market this feature is launched to?

How do you define "success"? new users registration? engagement? monetization?

Metrics:

engagement -

1. # of total posts

2. top 5 posts

3. # of users donated to each post

...
by (49 points)
+1
I would think total funds raised per post and time it took to raise fund would be another success metric to consider. Social equity?
0
Clarification:

what is the fund raiser feature? what is the value proposition? what are the functions?

what use group does this feature focus to?

which market this feature is launched to?

How do you define "success"? new users registration? engagement? monetization?

Metrics:

engagement -

1. # of total posts

2. top 5 posts

3. # of users donated to each post

...
0
I agree with you on the time take to raise fund could be another metrics. But for total fund raised, i do not feel this is that relavent as people may see the post doesn't mean they want to give money. This is hard to control and measure. So I wouldn't consider this is a hard metrics for the success of this product, but can be an influencer.
0 votes

How do you measure success of Facebook Fundraising feature?

 
Product Description:  Fundraiser feature allows individuals to raise $ personal causes ( themselves or friends) or a cause they feel passionate about. you can start a fundraiser based on the category it also lets you explore causes that you might like to donate too. The money that you donate has an and end date and a progress bar towards that goal. 
 
Product Goal: Make it easy to raise funds for causes ( personal or otherwise) that matter to you. The product goal is in line with the overall goal of FB to empower people to build open communities.
 
User personas:
Fund Raise Creators:
Issues:  1.Have trouble talking about their cause or know where to start
              2. Have a hard time promoting their funds or reaching interested donators
              3. 
 
Fund Raise Donators:
Issues: 1. Have a hard time deciding which cause to fund too
             2. Not sure how the funds are being distributed or used
 
 
 
Top Matrics in order of priority:
# of Fundraisers created/month ( primary Metric of feature)
# of DAU who created fundraisers/month ( activation/awareness)
# of fundraisers with funding goal completed/ total fundraisers ( engagement)
# of time fundraiser created/quarter ( retention)
# fundraisers shared/month ( engagement)
# Number  fundraisers posts got reactions and clicks from news feed( engagement)
# Number of users who commented on a fundraiser created there own fundraiser in per year ( retention/engagement)
# Most Funded Cause
# Most Funded Category
# Most commented, shared, Cause
# Most Commented shared Category 
 
Tradeoffs: Too many fundraisers created can make the market saturated with a small group of people being exposed to too many options to choose from and get into choice paralysis or the cause may losing value because of too many choices.
This may have a negative experience for both creator and donator, and reduce engagement with the feature.
by (40 points)
0
I really liked your framework:

1) Product description 2) Product goal 3) User personas  and pain-points 4) Top metrics 5) Tradeoffs

My suggestions are as following:

1) connect pain-points to your success metrics

2) connect tradeoffs to your success metrics

3) provide a framework for organizing top metrics
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