How do you measure success Facebook Fundraising feature?
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in Metrics by (22 points) | 303 views

3 Answers

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Clarification: what is the fund raiser feature? what is the value proposition? what are the functions? what use group does this feature focus to? which market this feature is launched to? How do you defin…See more

by (53 points)
+1
I would think total funds raised per post and time it took to raise fund would be another success metric to consider. Social equity?
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Clarification:

what is the fund raiser feature? what is the value proposition? what are the functions?

what use group does this feature focus to?

which market this feature is launched to?

How do you define "success"? new users registration? engagement? monetization?

Metrics:

engagement -

1. # of total posts

2. top 5 posts

3. # of users donated to each post

...
0
I agree with you on the time take to raise fund could be another metrics. But for total fund raised, i do not feel this is that relavent as people may see the post doesn't mean they want to give money. This is hard to control and measure. So I wouldn't consider this is a hard metrics for the success of this product, but can be an influencer.
0 votes

How do you measure success of Facebook Fundraising feature? Product Description:  Fundraiser feature allows individuals to raise $ personal causes ( themselves or friends) or a cause they feel passio…See more

by (42 points)
0
I really liked your framework:

1) Product description 2) Product goal 3) User personas  and pain-points 4) Top metrics 5) Tradeoffs

My suggestions are as following:

1) connect pain-points to your success metrics

2) connect tradeoffs to your success metrics

3) provide a framework for organizing top metrics
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Hi @swati,

 

what does 3 stands for?
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1) What is the feature

FB Fundraise feature is a feature that allows individuals or non-profits to raise funds for personal or social cause on FB. 

- User can create a fundraise event with required details

- fundraise details can easily be shared with friends

- User can receive donations to the bank account specified (indvidual account or non profit account) after taxes 

- FB will deduct their processing fee or their cut before crediting the amount.

 

2) Goal 

- Provide a platform for non profits / indoviduals to raise funds seamlessly through the platform and reach many people [ Engagement]

Increase FB revenue through FB transaction fees 

 

3) User Journey

- Individuals / Non profits can setup a dedicated page to raise money from their friends and networks for good causes

- When FB users "join" a fundraise event on FB, they can keep up with the progress and get updates

- Non profits can update donors with photos, status, videos and accept donations within FB

- Donors can spread the word to their FB friends by just a tap of a button

- Shared posts on FB also feature a Donate button linking to your campaign thus multiplying its reach and bringing in more donors

 

4) Map and quantify user behaviors in the customer journey

Since the goal is to increase Engagement and Revenue, some of the metrics we can look at are 

Engagement

# of Fundraise events created

% increase in fundraise events created MoM, YoY

# of FB fundraise campaigns successful

% of successful fundraise campaigns

% increase in fundraise campaigns successfully completed 

Avg no. of views received by a fundraise event

Reach i.e no. of people who have received this campaign detail in their feeds 

% distribution of funds of sucessful campaigns showing breakup by - friends, friends of friends (2nd degree), 3rd degree etc

Avg no. of shares for a fundraise campaign

 

Revenue

- Avg funds generated by a fundraiseevent

- total FB revenue from fundraise events

- no. of successful fundraise events / % increase in completed campaigns 

- Avg no. of shares for a fundraise campaign

 

5. Evaluate metrics and Prioritize

Connecting the goal and user and business impact the top 3 metrics I'd like to track in both Engagement and Revenue are below

Engagament

% increase in fundraise events created MoM, YoY

% of successful fundraise campaigns

Reach i.e no. of people who have received this campaign detail in their feeds 

% distribution of funds of sucessful campaigns showing breakup by - friends, friends of friends (2nd degree), 3rd degree etc

Avg no. of shares for a fundraise campaign

 

Revenue

- total FB revenue from fundraise events and % increase MoM and YoY

 

Summarize

Given that the goal of FB fndraising feature is to make it easy for people to raise funds easily and quickly by providing a seamless platform and tools to reach more people, the top metrics for success I'd like to track as 

Engagament

% increase in fundraise events created MoM, YoY

% of successful fundraise campaigns

Reach i.e no. of people who have received this campaign detail in their feeds 

% distribution of funds of sucessful campaigns showing breakup by - friends, friends of friends (2nd degree), 3rd degree etc

 

Revenue

- total FB revenue from fundraise events and % increase MoM and YoY

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by (19 points)
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