Problem Statement: Design an alarm clock for the elderly people?
Question to interviewer: Why? Is there any short coming for the existing alarm clocks?
Interviewer: You figure out
Question to interviewer: Does it have to be an actual clock?
Question to interviewer: What age group is considered elderly?
Question to interviewer: Does the elderly use alarm clock for any purpose other than a wake up reminder?
Assumption: I am under the assumption that elderly use an alarm clock just as a reminder and nothing else
Problem Statement: Design a mechanism for people aged 55+ to help them wake up
Age group: 55-70
Relatively tech-savvy, trying to maintain an active lifestyle, health conscious, hearing ability starts to diminish
Age group: 70-80
Not tech-savvy, hearing ability low, physical control - low
Not tech-savvy, hearing ability poor, physical control - low
Selection: User segment 1 – Age group 55-70 because TAM is higher and other segments are difficult to market the product to.
User segment pain points:
- Trouble falling asleep and dislikes loud sounds
- Forgets about setting alarms
- Not app-driven, need an easy to use technology
- Is usually with a partner or alone – seeks company
- Misplaces alarm clock and need to search for it
Product vision: A personalized alarm companion
Sleep planner: Elderly loves routines, a voice commanded setup with zero touches, and can be set for every day through one command. Customizable for weekdays and weekends according to schedule. Based on the alarm time set, sleep planner feature sets voice-based reminder for the right time to sleep (Based on age, sleeping patterns etc.)
Greetings from dear: Kids and grandkids can record their voices “Good Morning Grandpa” etc. that can be used as an alarm tone instead of the traditional tones.
Right wakeup time: Alarm clock designed to monitor the REM sleep cycle and wake up when only when in the light REM cycle closer to the set alarm. Sleep tracking based on breathing patterns (non-intrusive, equipment less sleep monitoring.
Bright color and with voice recognition: Easily noticeable color in the room with a docking station, responds to a question with a beep. For ex: “Alarm where are you” – beeps, snoozes based on voice command.
- <!--[endif]-->Sleep Planner: Impact: High, Effort: Medium
- Greetings from Dear: Impact: High, Effort: High
- Right wake up time: Impact: Medium, Effort: High
- Color and Voice Recognition: Impact: Low, Effort: Low
- Sleep Planner: Alarms set in a week, frequency of interaction
- Greeting from kids: No. of messages recorded per user
- Right wake-up time: Avg No. of snoozes
Trade-offs: Compliance with data capture, the success of certain features depend on user data.
I am looking for partners for mock practice. Please reach out to: email@example.com if you would like to do a few mocks.