How would you monetize Google Hangouts
If you are the PM of Google Hangouts? What features would you design to make Google Hangouts profit?
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If you are the PM of Google Hangouts? What features would you design to make Google Hangouts profit?
in Product Design by (46 points) | 225 views

1 Answer

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Currently Google hangouts have two set of customers

1) Corporates  (B2B)- Google hangouts is already monetized as a part fo gsuite

As a PM I can think of enhanced features on hangouts and sell to B2B customers.

I am going to focus on individual users.

Individuals for personal use:  Not monetized yet. Free product.

What functionalities available on Hangouts : Chat, Call and Video

Individuals are unlikely to pay as there are free substitutes available. ( Whatsapp, messenger)

Potential monetization avenues:

1) Integrate with Google maps: Customers can realtime chat with businesses. Free for customers. Paid feature for businesses.

2) Build value added features such as voice/video over low bandwidth internet. Charge for heavy users.

3) Video calling - Real time voice translate features for people speaking in different languages.
by (65 points)
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