Design a dashboard for Lyft Drivers. What metrics would you use to measure success of this dashboard?
0 votes
387 views
in Product Design by (28 points) | 387 views

1 Answer

0 votes

Context clarity

What is lyft?

Its a ride sharing app that connet drivers with riders. It has 2 apps driver side and customer side. 

Why dashboard?

Assumption here is that this dashboard is focussed on the more regular/full time Lyft drivers and the goal is to give them insights/feedback as to how to work better -  more efficiently and make more money

Why dashboard exists is the hypothesis if the drivers make more money more driver will for lyft more often.

Metrics around dashboard succes

  • Adoption
    • Discovery what % of drivers actually open dashboard
  • Engagement
    • what % actually engage in a meaningful way
  • Retention 
    • What % came back to view the dashboards again
  • Output
    • What is the impact - do the dashboard users show an increase in retention on lyft platform (pre-post comparison and also compared to similar driver income cohorts )

How would I measure the success of the dashboard

Since the end goal is retention I would measure the success basis retention metrics of the dashboard users - if that works out I can optimise top of the funnel/other parts of the funnel 

by (135 points)
Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
To avoid this verification in future, please log in or register.
Your name to display (optional):
Privacy: Your email address will only be used for sending these notifications.
To avoid this verification in future, please log in or register.