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Design a Supermarket for elder people
SuperMarket consisting of Groceries and other items

For people of age more than 60 years old
0 votes
555 views
SuperMarket consisting of Groceries and other items

For people of age more than 60 years old
in Product Design by (14 points) | 555 views

2 Answers

+1 vote

What's the problem statement? We need to design a supermarket for seniors (60+ year olds)

Who are the users? Primary user segment is 60+ year olds; We should also consider the people who accompany them as the secondary users. For this discussion, I will focus on the primary users;

What are the user needs? 1) Groceries (e.g. Milk, Eggs, Bread, Greens, Fruits etc.) . 2) Household items such as Detergent, Paper towels, toilet tissues etc. 3) Pharmacy 4) Medical supplies e.g. Walking stick, wheel chair etc.

What's the solution? We primary focus on three areas 1) Convenience 2) Selection and Availability

Here are the features in each area that I would focus on building.

1a. 80% of the parking spaces should be reserved for elderly/people who need assistance. Make sure we have enough spaces to keep up with the peak hour rush.

1b. Enough availability of motorized shopping carts

1c. Ramps designed for accessibility

1d. Staff available to readily help the customers when in need

1e. Store layout considering accessiblity in mind; The height of the shelves should designed in such a way most of the folks can reach to them with limited assistance

1f. Orders by Phone or App and delivering items at the customer's door step.

2a. Selection of items is key; Focus on those items that are specific to senior needs e.g. adult diapers, medical supplies, medicines etc.

2b. Pharmacy is a must

2c. Fast food attached to super market is needed so customers have the option to buy ready made food for lunch/dinner

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0 votes
Design of Super Market for Elderly should have end to end customer convenience factored in all aspects.

1. Entry Point. Primarily should be for Elderly. If others crowd then it will defeat purpose of the objective. Parking should be easily accessible from the entrance. Entrance should have wheelchair ramps. Gaurd posted should be able to help in case needed.

2. Inside access; Aisles  should be wide enough for wheelchair movement. the area should be well lighted. signage should be large and prominent.

3. Declutter the displays - with mainly used products of elderly should be kept. Including staple foods conviently packaged, hygine, pharma, over the counter medicines, etc.

4. other items of interest to elderly including religious accessories should be included. books and mags should also be included.

5. if space available, then a gathering point with coffee/tea with light snacks can be very attractive addition as it will allow for elderly to come an meet with their friends and make a better shopping experience.

 

6. Blood pressure and blood test if made avaiable will be of added attraction to elderly.

7. checkout assistants to take groceries etc to the exit ramp and load into vehicle should be provide.
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by (79 points)
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