You are the PM for Facebook Live, what are your priorities?
Interviewee: I want to make sure that my understanding of Facebook Live is correct. Facebook Live is a product for users to go live, and connect directly with their fans or followers and interact with them in real-time. Users can connect at a different level.
Interviewer: Yes, that sounds good
Interviewee: Does the scope include 'Live Videos' or is it limited to the feature for a user to go 'Live'?
Interviewee: How long has it been Facebook Live? Would you consider it as an early stage or late stage product?
Interviewer: It's relatively a new product
Interviewee: Do we know of any existing challenges with this product?
Interviewee: Ok, thank you. I need a few minutes to organize my thoughts and then will discuss them with you
a) Seamless way to interact with users in real-time, connect at a different level, share content or an experience in live-time
a) Enaged content creators: These are users or businesses who want to broadcast information or content with other people in real-time. They want to be able to instantly broadcast their experience (enhance them with filters) to users and interact with them in real-time via comments etc.
b) Passive content consumers: These are users who create less content and consume content that is relevant to them. They should easily discover content relevant to them and in a timely manner so that they can engage with it and benefit from it. This also gives encouragement to content creators
Business goal: Overall business goal would be engagement with this feature as well as giving the right set of tools to content creators to produce more live-videos
# of DAUs who have used Live
# of DAUs who have participated in watching a Live video or sent comments
# Live-videos per user or a business segment
# of comments per live-video
# of users who have watched a live-video
# of likes or reactions per live-video
# of users/ Live-video when a video is live
# of users who view a Live-video post being live
# of comments/Live-video when a video is live
Filters used by live-video creators?
How many videos are saved after going live?
Which channel are they saved to?
Which features - captions, emoticons etc. are being used by live-video creators?
Summary: I would prioritize engagement features for content creators and hence prioritze # of live-videos created and the tools to support content creators measured via filters, captioning tools, emoticons. In addition to this, I would also prioritize engagement features for content consumers measured via views, likes, comments on a live-video, # of users who engage with a video