Youtube is universal destination for video content - accessed by hundreds of millons of people around the world. Due to its huge audience and openness, the content uploaded has the potential to influence large audiences without any restriction. Content intended to engender hate or is pure misrepresentation of facts can lead to real life incidents. For e.g. content intended to incite one community against the other. Youtube should not be the reason for such terrible incidents in society and should do its part as a destination to prevent propagation of such content.
1. General population - this is a problem that affects everyone in society, particularly the vulnerable sections of the society in various places.
2. Civil and law enforcement authorities - they are usually handling the impact of such misinformation
3. Youtube content creators - they are the ones creating content, they need to be clear about the rules
4. Google as a company has certain responsibilities in different regions of the world on these issues
|Target Audience||Needs|| Underserved|
Does not have visibility into how video content can
be manipulated, designed to incite fear and hatred,
or lies. Expects good quality content published by authors with good intent and not for manipulation.
|Civil and law enforcement||They need to stay on top of potential bad outcomes from online but dont have expertise to do their normal job.||Unknown|
|Google||Does not want to be associated with such content as a company due to its values and impact on brand, wants to mitigate things as soon as possible.||Yes|
|Youtube content creators||Content creators do not want to go through a bureaucratic process, they want to be upto speed on content guideline so that they do not cause headaches.||Yes|
Priority of audience: Of the different audiences here, the impact of addressing the needs of the general population seems highest - if they knew enough, perhaps we could prevent the impact of such content on YouTube. If we could prevent the spread of such content on Youtube, perhaps, the bad actor content creators would be discoouraged. While, civil/law needs to monitor, they find out far slower than spread of online hate, and cannot real stop the damage.
Youtube has content restrictions for adult / kid differences.
|Usecases - General audience||User Satisfaction|
|Genpop user can view videos that are vetted for malicious content||High|
|Genpop user can get more information about the video author before sharing or viewing more content||Medium|
|Genpop user can participate in vetting videos for harmful content||High|
|Genpop user can get more information about the video to verify authenticity||High|
|Usecases - Google|| |
|Google needs to detect potentially harmful content at the source/submission||High|
|Google needs to human judgement and machine to identify content published as malicious||High|
|Google needs to react quickly to prevent viral shares of potentially harmful content||High|
|Google needs to make sure the right to free speech is not violated with clear guidelines||High|
A content rating system that collects information and signals from all kinds of sources such as from the web, from youtube viewers, human judgement panel to identify and remove harmful content.
|Feature ||Benefits||Satisfaction||Google Brand/Values/Compliance|
|Public Content Policy||Clear policy to identify bad content||High||High||Low||Yes|
|Web intelligence on uploaded video ||If video is associated with tainted sites, web forums, flagged in news||Medium||Medium||High||Yes|
|Human judge panel on uploaded video||Internal/external panel of human judges for suspect videos ||High||High||Medium||Yes|
|Content intelligence on uploaded video (stop words) |
Words analysis, sentiment analysis to
identify if video is designed to incite
|Youtube audience feedback/flag on content proactively||Proactively ask users based on credibility of author and video to rate content||High||High||Low||Yes|
|Country specific sensitive topics filter||Filter for topics that have been sensitive in the past||High||High||Medium||Yes|
|Audit enforcement||Audit - inappropriate content filtration||High||High||Low||Yes|
|Monitor real-time virality of uploaded videos and top videos ||Identify and monitor videos that are growing in influence quickly||High||High||Medium||No|
|Author credibility score||Reputation score for author based on tenure, history, offline facts||High||High||Medium||Yes|
|Video credibility score on each video||Create a transparent, explainable score to signal to audience credibility||High||High||Medium||No|
|Community feedback summary on each video||Create a summary to represent community sentiment||High||Medium||Medium||No|
Video sharing and search regulation
|Throttle video sharing and search based on video credibility score||Medium||Medium||High||No|
| Video similiarity matching ||Look for similarity in duplicated videos to reduce mass copy and upload ||High||High||Low||Yes|
|Upload throttling based on video signature||Throttle upload based on video signature||High||High||Low||No|
Metrics (hourly, daily, weekly, monthly):
1. Identified bad videos published for 24 hours+ %
2. Users exposed to bad videos %
3. Automated bad video recognition rate with respect to benchmark human panel
Feedback appreciated with thanks.