What is the most important metric for Google Docs and why?
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3 Answers

+2 votes

The goal of google docs is to enable real-time collaboration amongst people. They enable this by the following features:

  • ability to create docs
  • commenting on docs
  • sharing of docs 
  • editing of docs with multiple people 
Some of the metrics to track here would be: 
 
  • total number of docs created - not too useful since it doesn't say much about the real-time collab part. If a specific goal is acquisition, then looking at this number could be helpful. 
  • avg # of comments per doc/week/month - can be an indicator of engagement if this number keeps going up. Total number of comments could point to collab, but all comments might be from the author of the doc for later reference. So could be false-positive
  • avg # of docs shared - good indicator of retention. 
  • avg # of collaborators/doc  - if this number is high, then we can see engagement and could also point to the real time collab goal. 
  • DAUs - If this number keeps increasing then points to good retention 
Out of all these, I would pick avg # of collaborators/doc. It's the one that I think aligns most closely with to goal of enabling realtime collab amongst people. 
 
 

 

by (26 points)
+1 vote

Structure to Answer 

  • About the Product
  1. What is the product
  2. Users of the product
  3. Product feature
  4. Competition products
  • Metrics to monitor at Various Levels
  1. User Awareness  
  2. User Acquisition & Activation
  3. User Engagement 
  4. User Conversion
  5. User Retention
  6. Monetization/Revenue  
  • Wrap Up - Most Important Metrics + Additional top metrics

---------------------------------------------------------------------------------------

About the Product

  • What is the product
  1. We want the user to seamlessly create, read, update and review documents over the internet (cloud) using any device of his choice and save it in multiple formats.
  2. The user should be able to invite and collaborate with other users seamlessly.
  • Users of the product 
  1. Students
  2. Working Professionals, 
  3. Book Authors
  • Product feature
  1. Document creation, 
  2. Share across users for collaboration with varying permission    
  3. Accessibility across devices (Mobile, Desktop etc)
  4. Offline download in the absence of internet
  5. "Save As" in multiple formats
  • Competition products
  1. Microsoft Word (Offline) 
  2. Microsoft 360 Word (Cloud)

Metrics to monitor at Various Levels

  • User Awareness  - Various Channels which I would use to get to the user, to make them aware of this product
  1. Default application to open documents in Gmail
  2. Youtube Videos Ads 
  3. Social Websites
  4. Push Notifications and ads when user search for s/w to open Document etc
  • User Acquisition - How can I make the user sign up and use the application 
  1. Increase in new users accessing google docs
  2. How many users are sharing the documents with new users
  • User Engagement
  1. Time spent per documents by user 
  2. How many new documents are created per user 
  3. How many documents are being shared and collaborated 
  • User Conversion
    1. How many users are converting Microsoft Word documents to Google docs and storing in Google Drive.
    2. When the user, uses more and more Google Docs and other Google applications in Google Suits, the user would require more cloud storage, this pushes the user to upgrade to the next paid level, to access more cloud storage.
    • User Retention
    1. How many users are continuing to use Google Docs.
    • Monetization/Revenue  
    1. The Monetization is via payment of cloud storage as part of Google Suit.
    2. How much storage is used by Google Docs.
    • Referral 
    1. How many documents are being shared across to new users
    Wrap Up - Most Important Metrics + Additional top metrics

    1. User Aquisition - How many new users are joining the platform and creating new documents. As my priority is to pull customers out from Microsoft Office this would be my top metrics to start with.

    If the result tends to be unappealing, I will fall back and check how much time a user takes in general to create a page was it fast enough to use it etc. 

    Once I have a sizable user base, my focus will turn to revenue metrics.

    2. Monetization - Since this product is monetized w.r.t to the storage, but along with other application in google suits, I would like to see the disk size contribution of Google Docs in Google Suits.

     

     

     

     

    by (21 points)
    0 votes

    To answer this question, I will go through the following steps:

    1. what is the product
    2. who are the users
    3. what are the features of this product
    4. Metrics
    What is the product:
    Google Docs is a cloud-based document editing application that allows its users to make edits to the document from any device without having to download any software
     
    Who are the users:
    2 types of users come to my mind when thinking of this produce - Students and Working professionals
     
    Features:
    • Instant share
    • Collaboration
    • accessible on any device
    • Support all documents type
    Metrics:
     
    Time spent on editing each page (session time/number of pages edited)
    I think this is a very important metric to look at. This will help me understand, how effectively users are able to use the product after launching the app. We want this number to be as low as possible because ultimately, the goal of the product is to enable our users to create documents effectively (without wasting time)
     
    Let's first figure out how long does it take to type a page.
     
    there are about 15 words per line and 20 lines on a page. So a total of 300 words/page
    average typing speed is 75 words per minute
    so it takes 300/75 = 4 minutes per page
    let's add 1 more minute to this number for formatting and as a buffer. So, on average, a user should take about 5 minutes per page.
     
    let's assume session time is 100 minutes and number of pages edited in that time is 5. which gives us 20 pages per minute.
     
    this is a very high number. Now we need to figure out reasons for this number because that will help us understand how our users are using the app and what are the areas they are struggling with. to do that, I will formulate and test a bunch of hypotheses. Few hypotheses that come to my mind are:
     
    • Slow typing speed
    • unable to figure out how to make edits like
      • add/remove space
      • add bullets
      • wrap text around an image
    If the test results prove any of the hypotheses to be correct, we will then work towards working on improving that.
     
    If our test reveals that its the slow typing speed that has increased the time spent on each page then we can introduce the smart suggest feature in google docs as well, this may increase the typing speed and effectively reduce the time spent on each page
     
     
     
     
     
     
     
    by (23 points)
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    Lovely!!! I appreciate the way you approached solving the problem/answering the question.
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