What is the most important metric for Google Docs and why?
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in Metrics by | 806 views

3 Answers

+2 votes

Structure to Answer 

  • About the Product
  1. What is the product
  2. Users of the product
  3. Product feature
  4. Competition products
  • Metrics to monitor at Various Levels
  1. User Awareness  
  2. User Acquisition & Activation
  3. User Engagement 
  4. User Conversion
  5. User Retention
  6. Monetization/Revenue  
  • Wrap Up - Most Important Metrics + Additional top metrics


About the Product

  • What is the product
  1. We want the user to seamlessly create, read, update and review documents over the internet (cloud) using any device of his choice and save it in multiple formats.
  2. The user should be able to invite and collaborate with other users seamlessly.
  • Users of the product 
  1. Students
  2. Working Professionals, 
  3. Book Authors
  • Product feature
  1. Document creation, 
  2. Share across users for collaboration with varying permission    
  3. Accessibility across devices (Mobile, Desktop etc)
  4. Offline download in the absence of internet
  5. "Save As" in multiple formats
  • Competition products
  1. Microsoft Word (Offline) 
  2. Microsoft 360 Word (Cloud)

Metrics to monitor at Various Levels

  • User Awareness  - Various Channels which I would use to get to the user, to make them aware of this product
  1. Default application to open documents in Gmail
  2. Youtube Videos Ads 
  3. Social Websites
  4. Push Notifications and ads when user search for s/w to open Document etc
  • User Acquisition - How can I make the user sign up and use the application 
  1. Increase in new users accessing google docs
  2. How many users are sharing the documents with new users
  • User Engagement
  1. Time spent per documents by user 
  2. How many new documents are created per user 
  3. How many documents are being shared and collaborated 
  • User Conversion
    1. How many users are converting Microsoft Word documents to Google docs and storing in Google Drive.
    2. When the user, uses more and more Google Docs and other Google applications in Google Suits, the user would require more cloud storage, this pushes the user to upgrade to the next paid level, to access more cloud storage.
    • User Retention
    1. How many users are continuing to use Google Docs.
    • Monetization/Revenue  
    1. The Monetization is via payment of cloud storage as part of Google Suit.
    2. How much storage is used by Google Docs.
    • Referral 
    1. How many documents are being shared across to new users
    Wrap Up - Most Important Metrics + Additional top metrics

    1. User Aquisition - How many new users are joining the platform and creating new documents. As my priority is to pull customers out from Microsoft Office this would be my top metrics to start with.

    If the result tends to be unappealing, I will fall back and check how much time a user takes in general to create a page was it fast enough to use it etc. 

    Once I have a sizable user base, my focus will turn to revenue metrics.

    2. Monetization - Since this product is monetized w.r.t to the storage, but along with other application in google suits, I would like to see the disk size contribution of Google Docs in Google Suits.

    See less
    by (23 points)
    +2 votes

    The goal of google docs is to enable real-time collaboration amongst people. They enable this by the following features:

    • ability to create docs
    • commenting on docs
    • sharing of docs 
    • editing of docs with multiple people 
    Some of the metrics to track here would be: 
    • total number of docs created - not too useful since it doesn't say much about the real-time collab part. If a specific goal is acquisition, then looking at this number could be helpful. 
    • avg # of comments per doc/week/month - can be an indicator of engagement if this number keeps going up. Total number of comments could point to collab, but all comments might be from the author of the doc for later reference. So could be false-positive
    • avg # of docs shared - good indicator of retention. 
    • avg # of collaborators/doc  - if this number is high, then we can see engagement and could also point to the real time collab goal. 
    • DAUs - If this number keeps increasing then points to good retention 
    Out of all these, I would pick avg # of collaborators/doc. It's the one that I think aligns most closely with to goal of enabling realtime collab amongst people. 
    See less
    by (28 points)
    0 votes

    To answer this question, I will go through the following steps:what is the productwho are the userswhat are the features of this productMetricsWhat is the product:Google Docs is a cloud-based document editing …See more

    by (25 points)
    Lovely!!! I appreciate the way you approached solving the problem/answering the question.
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