Build a new product on Facebook to find apartments.
Ok, the question is clear, but I have one question. Is it for renting or selling?
I think a product can carry both of it, but for simplicity, I will focus on the renting side because the frequency in renting is bigger.
So I am planning to go like this: First I will try to think about why would FB want to design that in the first place and I will try to set a business goal. Then I will ideate around the user problems and after that, I will move into the solution space. Does it sound ok?
Ok, first, why would FB want to build a product to help people find apartments in the first place?
Considering FB’s mission giving power to people to build community, I can see how this fits. Because even though we rent apartments and live in those apartments, we are actually living in a community that represents our needs and our social preferences. For example if a person enjoys going out to a cinema, it would be important for him to live in a place that he can easily do so. Also, the chances are there are other people who are living nearby are also interested in cinema.
So considering the FB mission, I would say that the business goal to design this product would be:
BUSINESS GOAL: Helping people find an apartment where they could live close to likeminded people. - And here at the end I would expect people to be friends in FB with their neighbors. And this is a difficult goal, so I would also watch how fast the person finds an apartment and also the number of events or places that this person go to
Since I have set a goal for FB for this area, now I can focus on what people go through when they actually look for an apartment.
First there are two roles here. The ones who list their space and the ones who are looking for an apartment.
The lister is dealing with finding a decent person to rent his apartment, but he is more passive after he lists his apartment. Because if he lists the apartment he needs to show the people who are looking for an apartment and if there is no application he is basically waiting.
But if we focus on the person who is looking for an apartment, not only we would reach the product success easier because he would be the main decision-maker of renting a home but this user fits our business goal better. So I will try to list some of the things that this person is going through.
So considering my business goal of helping people live in a place where they feel they are in a community, it makes sense to focus first on the problem of focusing the right neighborhood for him. Especially since FB knows already about what this person likes and does not like, also his social circle I think it would bring a unique benefit to the problem of finding an apartment for a person.
And I think it is important to set the design intention here to be EASY and PERSONALIZED as much as possible so that they would feel that FB is making this difficult job easier.
So I designed a product like this -> You go to the relevant page and you select the city you are moving and automatically you see a list of neighborhoods that are ranked according to your needs. The ranking is also listed as filters on the top.
So if the person who really likes hiking we see a filter on the top saying “Close to Trails”
The cards also have this information, for example, each card says
2.2 miles to xx trails
50 restaurants in the neighborhood
Mostly families are living here
Your friend X and Y lives in this neigborhood
2 people from your FB group Chess lives here
And if the person clikcs to a filter we can just list the available aprments there via 3rd party API for the MVP.
And if we see that people are moving the